Consumer and Ambience

BY- Monalisa (126)

Akashdeep (01)
Anand Kumar (212)
Abinash Sahoo (182)
What do you Consumer behavior is the study of individuals, groups, or
mean by organizations and all the activities associated with the
purchase, use and disposal of goods and services, and how
consumer the consumer's emotions, attitudes and preferences affect
buying behavior.
Behavior ?
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About the case
Background
• Meerut (Hub of shopping) is culturally and economically rich with local, congested markets.
• People of Meerut does the most of the shopping from unorganised markets
• Increase in disposable incomes therefore inclination in buying of branded products

 Experience from Big Bazaar:  Experience from Liliput:

1. Image of big bazaar: price friendly 1. Limited stock and lacked variety
2. Not satisfied with the price 2. Fresh stock was too expensive
3. Stock was not up to the mark
4. Fresh items were not price friendly.
 

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 Experience from Catmoss  Experience from Ginni and Joni
1. 20% discount sale on store 1. Good variety and ambience
2. Larger variety 2. Visual merchandizing
3. Good ambience 3. Scheme system
4. Attractive offers
5. Expensive clothes

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Factors affecting Purchase intention of consumer

Physical Store
Characteristics

Customer Purchase
Service Quality Satisfaction Intention

10/16/2020
5 Merchandise ADD A FOOTER

Diversity
 Decision making process of consumer

Customer Buying
Marketing Stimuli decision Process Purchase decision

• Product and Services • Problem recognition

• Schemes and Offers • Information search • Post purchase behavior
• Communications • Evaluation of
• Variety in products alternatives
• Purchase decision
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 Conclusion
 The consumer touch points are key in defining
as well as sustaining the relationship between
the retailer and its consumer. They create
‘WOW’ and bring them back again and again.

 When stores offer a large selection of

products, it allows for consumers to make a
much more personal choice of product. Having
this large selection of products to choose from
can help satisfy the need for what consumers
are looking for as well.

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Thank you!