TURONTO

Contact Person: ISUELA, MAOWEL

C.
Contact no.: 09301948199
Address: BRGY. SOLEDA, MAUBAN
QUEZON
Business Logo
 EXECUTIVE SUMMARY
Our business plan aims to satisfy the
needs and wants of the people who will
buy our products. Our products has it
special ingredients that will give our
customers nutrition that their body
need. It is also cheap that can afford
easily by our consumer.
 MISSION
To serve great tasting food,
bringing the joy of eating to
everyone.
 VISION
By instilling the business goal in
achieving success, enhancing the ways
and means of expanding the capability
of competing assertively in the
industry.
 PRODUCT/SERVICES
Turon is a popular Filipino street food sold almost
anywhere where food hawkers are located. It is often
plainly served in a plastics off the pan and eaten
anywhere. It is served as a dessert but often as plain
and simple as possible. Our turon is the main product of
the store. It is made of the high quality saba type
banana and “lumpia” wrapper. Furthermore, one can
experience eating turon like never before- through the
various dips and flavors we offer. This will be the first
time a Filipino street desert is elevated into high level
of eating experience.
II. Marketing Plan
Market Analysis

a.1. Market Share

20%

Competitor A (School Canteen)

Competitor B (Restaurant)
Competitor C. (Street Vendors)
15%

65%
a.2. Market Size
9%

18%

Students of MSEMSAT
Teachers
Resident from other Barangays
53%
Others

20%
a.3. Survey Result

38%

Interested to buy
Not interested

62%
Marketing Strategy
 Our target market is our school. The students of our school
with the age between 13-18 years old. We will introduce
our business to our fellow students by serving them our
product and giving them the satisfaction that they want. In
case our business will be successful inside our school. We
plan to expand our business in our barangay and nearby
communities.
 We can make our product a hit by promoting our product by
giving free samples and flyers for the discount. To be
served in customized and color plate. For take out, to be
served in styro with wax paper. In our opening date we are
giving discounts to our costumers. Less 5.00 pesos in every
order.
 100 Banna
 100 Jackfruit
 50 Sugar
 50 Oil
 40 Wrapper
 =340
 25%x340= 95
 95+340=435
 435/50=9 pesos