Major Types

of Business
Markets
CALIWAG,PRINCESS
JAPOS, HOSSANNA HOURI
CALIWAG, EUNICE DIMPLE

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 What are Business Markets?

 The business market is the process of selling your product and

services to other businesses, where those products and services
will either be used as a raw material for the manufacturing of
other products. Or those businesses buy the products or services
and resell them.
 We can also say that the business market is where one business
sells products or services to the other businesses; it is either to
resell or reuse those products or services.

1-2Irwin/McGraw-Hill Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
 Whether it’s a product business or service,
business always sells something to keep
things flowing. Here are some of the types
of business markets, which are as follows:

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 Business-to-Consumer
Business-to-Consumer Market
Market (B2C)
(B2C)

 A business-to-consumer or "B2C" market is one in

which a business advertises and sells its products
directly to individual consumers. This is the largest
type of business market because of its mass market of
customers.

1-4Irwin/McGraw-Hill Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
 Business
Business Markets
Markets (B2B)
(B2B)

 The business-to-business or "B2B" market has a

focus on products, goods and services that are
typically sold to other businesses rather than direct to
consumers.

1-5Irwin/McGraw-Hill Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
 Business Markets (B2B)

 Occurs when an individual

or group purchases a
specific kind of product for
resale, direct use in
producing other products, or
use in general operations.
There are four categories of
business markets:

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 Producer Markets

 Individuals or business
organizations that purchase
products to make profits by
using them to produce other
products or using them in their
operations.

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 Reseller Markets
 Intermediaries who buy finished goods and resell them for a profit.

 Factors Resellers Consider:

 Level of demand
 Space required relative to potential profit
 Ease of placing orders
 Availability of technical assistance
 Training programs from producers

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 Government
Government Markets
Markets

 Federal, state, county or local governments that buy goods

Federal, state, county or local governments that buy goods
and
andservices
servicesto
tosupport
supporttheir
theirinternal
internaloperations
operationsand
andprovide
provide
products
productstototheir
theirconstituencies.
constituencies.
 Government agencies that buy products and services for use
Government agencies that buy products and services for use
in
inthe
theproduction
productionof ofpublic
publicgoods
goodsand
andservices.
services.

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 Institutional
Institutional Markets
Markets

 Organizations with
charitable, educational,
community or other
nonbusiness goals.

 Some colleges are a

part of institutional
markets.

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Irwin/McGraw-Hill Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
 Services
Services Markets
Markets

In a service market, a business sells

In a service market, a business sells
services
services rather
rather than
than products.
products. The
The
business
business might
might deal
deal exclusively
exclusively with
with
consumers.
consumers.

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Irwin/McGraw-Hill Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
 Industrial
Industrial Market
Market

 Industrial
Industrialmarkets
marketssell
sellindustrial
industrialor
or
production
productionproducts,
products,good
goodand
and
services
servicesto
toother
otherbusiness
businessindustries.
industries.

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Irwin/McGraw-Hill Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
 Professional
Professional Services
Services Market
Market

 Professional services are those categorized as

specialized areas of business that typically come
with a degree of accountability in terms of licensing
and certification.

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 Thankyou for
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