SALES MANAGEMENT

 FREE SAMPLES
ROLL NO NAME SAP NO

57 AVNI SHAH 40311180639

58 BHAVYA SHAH 40311180641

60 DARSHI SHAH 40311180644

61 DHARA SHAH 40311180647

62 DHRUV SHAH 40311180650

63 DHRUVIL SHAH 40311180652

64 DVISHA SHAH 40311171011

72 KRISHAMI SHAH 40311180672

INTRODUCTION

 A free sample is a portion of food or other product given to consumers in

shopping malls, supermarkets, retail stores or through other channels like internet
 Through free samples marketers can create brand loyalty and assist in launch of
product through word of mouth
 Many consumer product companies now offer free samples through their websites
to encourage consumers to use the products regularly
DEMOGRAPHICS

Occupation Age Group

10%

40% 40% 12 to 18
Working
19 to 40
60% 41 and above
Non-working
50%
BUYERS RESPONSE

Are you satisfied with the quality of Where have you received free
free samples? samples?

17%
29%
YES NO OFFLIN
43% E
55% CANT
29% ONLINE
SAY
BOTH
29%
Rate the overall free sample that you How did you come to know about the
last received? free samples?

2%
17%
26% 0 26%
1 33%
Ads
2
Recommendation
3
26% others
4
5
29% 41%
Which time of the year have you
received free sample the most ? Rate the packaging of free samples?

7%
10%
26% 0
19%
January-March 1
43% 24% April-June 2
July-September 3
October-December 4
21% 5
24% 26%
Are you satisfied with the quantity of Would you buy the product again after
free samples? satisfactory feedback of free sample offered?

19% 17%

Yes 12% Yes

55% No
No
26%
71% Maybe
Cant say
Do you purchase the product after Have you recommend the product after
satisfactory feedback of the free sample satisfactory feedback of the Free sample
offered? offered

24%
26%
Maybe yes
55% No 52% No
21% Yes Don't Remember
21%
SELLERS RESPONSE
Do you get repeat purchases from the
customers whom you provide free Do free samples generate recommendations
samples? done by satisfied customers?

Yes
Yes
No
No
Maybe Maybe

100% 100%
 Does free samples help you to compete
Does free sample increase your sales? in the market?

20%

40% 40% Yes

Yes
No
No
Partly
Maybe
80%
20%
When do you prefer giving free
samples? Do you recover free samples costs?

40% 40% 40%

Regular days Yes

60% Festive days No

Special sales Maybe

20%
 Which type of buyers purchase
Do you religiously distribute free product more on offering free
samples? samples?

Yes
40% Male
50% 50% No Female
60%
Maybe Others
 Do you give Free Sample to clear old
Age-Group
stock?

20%

40%
12 19 Yes
60% No
19-40 Can't Say
41 and above 80%
Avni shah-57 - 40311180639 opinion (buyer)
 1. Saves cost.
 2. To check the quality of the product.
 3. For customers satisfaction
 4. Make right choice about the particular product.
Bhavya shah-58 - 40311180641 opinion(seller)

 1. Profit margin.
 2. Advantages of product.
 3. Create brand loyalty.
 4. Advertise the product.
 5. After sale service.
Darshi Shah-60 - 40311180644 opinion(buyer)

 1. There is no gurantee and warranty for free sample.

 2. Further willingness to buy the product.
 3. To get the Knowledge about the product.
 4. To make decision easy.
Dhara shah-61 - 40311180647 opinion(seller)

 1. Encourage repeat customers and more sales of new products.

 2. Earn attention for your brand at or a leading up to an event.
 3. Foster relationships and inspire loyalty with existing customers.
 4. Trying to sell more products.
 5. To make the product known to the customers.
Dhruv Shah-62 - 40311180650 opinion(buyer)

 1. Human psychology.
 2. Taste and preference.
 3. Neutral perceptions.
Dhruvil shah-63 - 40311180652 opinion(seller)

 1. Clearing stock.
 2. Target meeting.
 3. Reduce wastages.
 4. Attract customer existing and new.
 5. Brand re-calling.
Dvisha Shah-64 - 40311171011 opinion(buyer)

 1. Trial basis.
 2. Taste and choices.
 3. Clear doubts about the product.
 4. Cost effective.
Krishami Shah-72 - 40311180672 opinion(seller)

 1. It helps in promoting the product.

 2. it helps to get feedback and reviews about the product
 3. It helps to satisfy the customer and creates brand equity
 4. It helps to encourage people to purchase and recommend our product.
 5. Creates a positive image of the seller in the minds of the customer.
THANK YOU