A study on the process of client

acquisition and retention in the field

of business development.
2Event, L'viv, Ukraine.

BHAVESH GUPTA
182621398
4TH semester, BBA
 Introduction

Business Development is all about explicit methods of development.

• Advertising ,partnerships ,commercial planning ,product management and cost

cutting.
• Business improvement needs to be followed by few steps.
1. Existing market development.
2. Existing products in new marketplace.
3. New items in current market.
4. Entering new market with new products.
 Objectives of the study

• Business advancement by analyzing the various steps involved in business

improvement.

• Adapting successful measures by calculated risk and right decisions.

 Literature Review

1. Small business improvement and the travel industry:

By: P. FORRER, GR. LAWTTEN
2. Recommendations for new client acquisition in expert services’
By: Stuart Grierson and Ross Brennan.
3. Festivals and extraordinary occasions contributing and talk.  
By: Stephen W. Litwin
 Data Analysis & Findings
• According to the 2 analysis survey’s (refer the report ,page no38,41)
conducted be me, we are able to recognize that majority of the people
often use mobile ticketing applications.
• Secondly the young generation is more willing to invest in this platform but
with a lower amount of risk.
• I have gone through many lead generation activities to find potential clients
as investors across India.
• CRM system operation.
 Suggestions and conclusion

• Focus on marketing globally.

• No spamming.
suggestions • Expansion towards different
opportunities in the market.

• Learned to work within diverse

cultures.
• Business development is the backbone
conclusion of every business.
• Client acquisition.