PARLE

Presented by :Yashpal madan

singh Solanki

History & overview:

Parle Products company was founded in 1929 in British India by the Chauhan family villeparle
Mumbai. Parle began manufacturing biscuits in 1939.

separate companies, owned by the different factions of the original Chauhan family, with
a majority of it owned parleagroproducts:
 Parle Products (1950s), led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G,
Melody, Mango Bite, Poppins, Kismi toffee bar, Monaco and KrackJack)
 Parle Agro (1960s), led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner
of the brands such as Frooti and Appy)
 Parle Bisleri (1970s), led by Ramesh Chauhan

Brands:
Biscuits

Parle-G, KrackJack, Monaco, Kreams, Golden Arcs, Parle Marie, Milk

Shakti, Parle Hide & Seek Bourbon, Parle Hide & Seek Fab, Top, Parle
Gold Star, Happy Happy, 20-20, simply good, Namkeenparlemagix,
coconut, cheeselings, Parle-G Gold
Sweet confectionery

Melody, Mango Bite, Poppins, 2 in 1 Eclairs, Mazelo, Kismi Toffee Bar,

Londonderry, Kaccha Mango Bite
Snacks&Rusk
Mexitos Nachos, Parle's Wafers, Fulltoss, ParleNamkeens, Parle rusk, Parle Cake.
Pulses

Parle provides wide range of healthy pulses includes:

Chana dal , moong dal , split urad dal , toor dal.

Csr:
SaraswatiVandana:
Every year a grand programme is organized by Parle in Kolkata tofelicitate the winn
ers. Here eminent personalities from the field ofliterature, education, art, films, m
edia and politics grace theoccasion. Performances by popular artistes make it  tore
member for every invitee present there. The awards and adulationmakes it unforget
table for the winners.

SWOT analysis:
Strengths in the SWOT analysis of Parle

Largest sold biscuit in the largest market– India is the largest market for
biscuits across the world and has a major market share of the biscuits
segment. So within India, Parle G has the highest market share.

Amazing Packaging – Parle G is appreciated for its packaging because it

has small 5 rs variants as well as large variants which package 10
biscuit packets together.

Exports – Parle G is Exported to SAARC countries & to US, UK and

Europe as well as to parts of Africa

Weaknesses in the SWOT analysis of Parle

Missing premium range biscuits – Parle G is missing the essential part

which can make it an all round brand – Premium range biscuits.
Marketing is very less – Marketing of Parle G is very lessThe marketing
might be less because of cost constraints but a bit of marketing will help
the brand.

Manufacturing bottlenecks – Massive distribution requires massive

manufacturing and this creates problem if its own with consistent
manufacturing bottlenecks coming up.

Regional players – There are many regional competitors for Parle G

which affects the brand in regional market.

Opportunities in the SWOT analysis of Parle

Increase marketing communications – A first step which Parle G can

take is to increase its efforts of Marketing communications

Start a premium range – Parle G can start a premium range or a mid tier
separate range to have an even better market share

Use distribution for more mass products– Parle G can use its distribution
potential for other products which also attract the customers.

Threats in the SWOT analysis of Parle

Consistent competition – Parle and Britannia are evergreen FMCG

competitors and ITC is close behind. Similarly there are other national
and regional players also vying for a footprint in the biscuit market.

Rising Income – Because of the rising income, Parle G becomes

outdated when someone can afford other biscuits

Mature market – There comes a time when people become bored by a

taste and they want to try new tasting things. Parle G is soon reaching
the mature market stage where everyone knows the taste of a Parle G
biscuit and might want to try something new.
5 forces analysis:
Bargaining Power of Suppliers

Diverse distribution channel

The more diverse distribution channels become the less bargaining
power a single distributor will have. This positively affects Parle-G.

Low cost of switching suppliers

The easier it is to switch suppliers, the less bargaining power they have.
Low supplier switching costs positively affect Parle-G.

Volume is critical to suppliers

When suppliers are reliant on high volumes, they have less bargaining
power, because a producer can threaten to cut volumes and hurt the
supplier’s profits. This can positively affect Parle-G. … "Volume Is
Critical To Suppliers (Parle-G)" will have a long-term positive impact
on the this entity, which adds to its value.

Bargaining Power of Customers

Product is important to customer
When customers cherish particular products they end up paying more
for that one product. This positively affects Parle-G.

Large number of customers

When there are large numbers of customers, no one customer tends
to have bargaining leverage. Limited bargaining leverage
helps ParleG

Intensity of Existing Rivalry

Low storage costs

When storage costs are low, competitors have a lower risk of having
to unload their inventory all at once. Low storage costs are a positive
for Parle-G.

Large industry size

Large industries allow multiple firms and produces to prosper without
having to steal market share from each other. Large industry size is a
positive for Parle-G

THREAT OF SUBSTITUTES
Substitute has lower performance
A lower performance product means a customer is less likely to switch
from Parle-G to another product or service.

Substantial product differentiation

When products and services are very different, customers are less
likely to find comparable product or services that meet their needs.
This is a positive for Parle-G.

Threat of New Competitors

Strong distribution network

required
Weak distribution networks mean goods are more expensive to move
around and some goods don’t get to the end customer. The expense
of building a strong distribution network positively affects Parle-G.

Strong brand names are

important
If strong brands are critical to compete, then new competitors will have
to improve their brand value in order to effectively compete. Strong
brands positively affect Parle-G
Entry barriers are high
When barriers are high, it is more difficult for new competitors to enter
the market. High entry barriers positively affect profits for Parle-G.
;
Pestel analysis :
THANKYOU...