Retail Mithun

S.no Topic Slide No

1. Choice of store location 2-5
2. Factors affecting location 6-9
3. Market Area analysis 10-19
4. Trading area analysis 20-37
5. Site Evaluation 38-41
6. Retail Operations 42-47

Retail Parthesh

Presentation Name

1) 8 Types of Customers in Retail: How to Handle Different Retail Consumers :

 Types of customers 1-11

 Technology adoption curve 12
 Consumer buying process 13

2) Classification of retailer : 1-27

3) Franchising:

 Introduction to franchising 2-7

 Facts 8-11
 Benefits 12-15
 Disadvantage 16-17
 Franchising in India 18-22
 Types of franchising 23-29

4) Retail management Introduction:

 Retail in India and definition 1-5

 Functions of retailing 6-15
 Types of retailers 16-21
5) Retail marketing mix:

 Product 3-12
 Price 14-37
 Place 38-63
 Promotion 64-69

6) Retail Store and location :

 Consumer buying process 1-9

 Introduction 10-12
 Factors affecting 13-14

7) Retail Store Layouts that Shape the Customer Experience:

 Introduction 2
 Components 3-4
 Planning 5-17
 Points of sale 18-22

8) Retailing - Strategic Retailing :

 Elements in retail strategy 1-10

 Growth strategy 11-17
 Strategic retail planning process 18