TRADE SHOW

An exhibition at which businesses in

a particular industry promote their
products and services.
Trade shows are held for 2-3 days (more or less) and are a periodic phenomenon
i.e. they’re held for 2-3 days every year at around the same dates.
Trade shows can be of two types:

1. Public
2. Trade only
 PURPOSE
 Display and demonstrate your products and
services.
 The secondary purpose is also to keep a track
of industry trends and also what the
competitors are doing.
 To get in touch with each other and the overall
market environment and hence explore
opportunities.
 TRADESHOWS OFTEN PROVIDE
 Workshops or presentations
 Opportunities to interact with the media
 Awards presentation
 Networking events
 Private exhibitor events