PUBLIC SPEAKING

WEEK 11
2020-1
USIL Bilingual Programs

Public Speaking
Week 11
Session 1

SPEAKING TO PERSUADE
 Activating Prior Knowledge
Discuss the following questions
What are the 4 methods of Delivery?
What does effective delivery involve?
What does effective delivery
involve?
What is PERSUASION?
Can you complete the following
definition?

changing
PERSUASION is the process of c…….………………. or

reinforcing attitudes
re……………………………….. a listener’s att………………………

beliefs values
b……………………………….….., v……………………………… or
behaviour
b………………………….………
S. Beebe’s in Public Speaking an Audience Centred Approach
Understanding
A ClassicalPersuasion
Approach
ETHOS: Speaker’s credibility

LOGOS: rational, logical MEANS OF

arguments a speaker uses to PERSUASION
persuade someone

PATHOS: appeals to human

emotion
 Understanding
A ClassicalPersuasion
Approach
ETHOS: Speaker’s credibility

MEANS OF LOGOS: rational, logical

arguments a speaker uses to MOTIVATION
PERSUASION persuade someone

PATHOS: appeals to human

emotion
 A Contemporary Approach
Elaboration likelihood model of persuasion or ELM

The theory that people can be persuaded by

logic, evidence, and reasoning.

Direct Logical route Indirect less rational route.

You evaluate what you hear by paying You don’t evaluate a message, but you can be
special attention to the arguments and persuaded by indirect factors as music, or a
positive reaction to the speaker, or the number of
evidence research studies in support, or by a story, etc
 MOTIVATION

IS THE INTERNAL FORCE THAT DRIVES PEOPLE TO

ACHIEVE
THEIR GOALS.
 When does Persuasion work?
YOUR IDEAS:
-Motivate people to take decisions. Ex: Elections
-Talking about the benefits of doing something. Ex:
Votation.
-Controversial issues. Arguments.
 When does Persuasion
work?
When you motivate your When you help them solve
audience to respond to a message their problems

When you help them meet their

needs

When you convince them good things

will happen to them if they follow your advice,
or bad things will occur if they don’t
 USE
COGNITIVE DISSONANCE
Watch the following video and take notes.
What is Cognitive Dissonance?

https://www.youtube.com/watch?v=FT8eIAMLbo
4

4’47’’
USING
COGNITIVE DISSONANCE IN PUBLIC SPEAKING
DISCOMFORT SENSE OF
BALANCE
RESTORED
PROBLEM SOLUTION
!!!
HOW DO LISTENERS COPE WITH DISSONANCE?

I DON’T
KNOW THIS
GUY I’LL GOOGLE
PROBLEM !!! WHY SHOULD THIS LATER, I
I BELIEVE? DON’T
BELIEVE HIM
I LIKE THIS
PART, IT’S
TRUE
Zzzzz
HE’S SO RIGHT !!!

I’LL DO THAT!!!
USE
LISTENERS’ NEEDS
USE POSITIVE AND NEGATIVE
MOTIVATION
How to motivate your listeners to respond to your persuasive message.
 Metacognition
• In groups think of an example of a topic for a
Persuasive speech for each of the following
methods. Also, think of how you would develop
these topics, (mention certain arguments or
supporting material you could use). Upload the
product of your discussion in Assignments.
Cognitive Dissonance
Listeners’ needs
Positive Motivation
Negative Motivation