SPEECHW

RITING
101
 What should
I do?
How should
Ho w d o I g e I start?
t audience at
Do I need an tention?
outline?

2
 ✘Expert panels

Simon bucknall Patricia fripp Pete weissman

Professional speaker who Hall of Fame keynote Founder of Thought Leader
won 2nd place in 2017 World speaker and first female Communications and award-
Championship of Public president of the National winning professional
Speaking Speakers Association speechwriter
3
 Should beginning
speakers write out
their speech word
for word or use an
outline?

4
“Start with a full script & then
gradually progress to just an
outline & ultimately no notes as
you gain experience”

“Talk to it aloud & then write

down what you have said”
5
“Write out the entire speech so
you can perfect the voice, flow
& transition”

6
Does it matter how
you format your
speech?

7
 “Avoid writing in
----------------------------------------------

paragraphs”
“draft your speech in the
form of one sentence per
line, double-spaced”

------------------------------------------------------
8
 Could you write a
conclusion first and
work backward?

9
“You may find “Record “Use whatever
it easier and creative creative process
more effective thoughts and works best for
if you work insights that go you”
backward” into the final
speech”

10
 How can a speaker
assess how formal or
informal a tone to
use?

11
“One of the most effective ways
to achieve a conversational
flow is to transcribe what you
say”
“have shorter sentences, better
word choices and more
specificity than in a
conversation ”
12
When it comes to
choosing the right
words, is simplier
better?

13
 ----------------------------------------------

“think about
specificity”

------------------------------------------------------
14
 ----------------------------------------------

“don’t use an obscure

or ornate 50–cent
word when a simpler
one will do”
------------------------------------------------------
15
 Audiences love to
laugh, but is humor
always helpful?

16
“Humor is vital “Humor should
in be relevant to
speechwriting. your topic and
Avoid audience”
crudeness”

17
What about stories?
Should every speech
have at least one or
two?

18
“speeches benefit At least a
story or two”

“stories pull listeners in and

keep them engaged”
19
Any tips on how to
craft those
stories?

20
 ----------------------------------------------

“stories are about

people, describe them
so we can see them”
------------------------------------------------------
21
What makes for
an effective
opening?

22
“Establish the “Transport the
relevance and audience. You
purpose of the could start with
talk ” an interesting
statistic”

23
 How many main
ideas can a speech
include?

24
“you can make as many points
in a speech”

“don’t overload a short

speech”
25
How can speakers
transition from
one idea to the
next?

26
 ----------------------------------------------

“there’s nothing
wrong with using such
a numbering system”

------------------------------------------------------
27
 7 virtues
of
speechwri
ting
 1.
Be clear on
your idea
 2.
Have a
relevant
introduction
 3.
Use clear
structure
 4.
Think about
your speech
from your
audience
perspective
 5.
Respect the
audience time
 6.
Tailor your
message to
your audience
 7.
Start writing
your speech
early
 Should speakers
repeat certain key
phrases or points
throughout the
speech?

36
 ----------------------------------------------

“reinforce, remind and

re-emphasize your
points”

------------------------------------------------------
37
 Should a
conclusion always
offer a summary of
the speech and
restate its main
points?
38
 ----------------------------------------------

“too many conclusions

are retrospective”

------------------------------------------------------
39
THANKS!
Any questions?
Feel free to ask us

40