BUSINESS PRESENTATIONS

BUSINESS PRESENTATION OPPORTUNITIES

• Informal Oral Communication

• Oral Presentation and it’s importance
• Opportunities for Business Presentations
BUSINESS PRESENTATION OPPORTUNITIES

• Executives
• New Employees
• Clients
• Co-Workers
 DEFINING YOUR PURPOSE
• To Motivate or Entertain
• To Inform or Analyze
• To Persuade or Collaborate
 AUDIENCE ANALYSIS
• Audience Size and Composition
• Level of Audience Understanding
• Audience Relationship with Audience
 ANALYSING AUDIENCE
• How will this topic appeal to the audience?
• How can I relate this information to my
audience’s needs?
• How can I earn respect so that they accept my
message?
• How will the audience remember my
message?
 ANALYSING THE AUDIENCE
• What would be most effective in making my
point?
– Facts
– Statistics
– Personal Experiences
– Expert Opinion
– Cartoons
– Graphic Illustrations
 PREPARING OUTLINE
• Short speech like a memo
• Longer speeches like formal reports
• Estimating Length
• Deciding on the Style
 LENGTH AND STYLE
• The average speaker can deliver about one
paragraph or 125 to 150 words, in a minute
• Casual Style for Small Groups
• Formal Style for Large Groups
 ORGANIZING THE CONTENT
• Capture Listener’s Attention
• Identify yourself and establish credibility
• Preview your main points
 ORGANIZING THE BODY
• Limit main points
• Free write major points
• 70% to 80% of the speaking time
• Supporting main points
 SUMMARIZING IN THE CONCLUSION

• Preview Main Points

• ‘In Conclusion’
• ‘As I end this presentation…’
• ‘It’s time for me to sum up…’
 BUILDING AUDIENCE RAPPORT
• Effective Imagery
• Verbal Signposts
• Nonverbal Messages
 EFEECTIVE IMAGERY
• Metaphors
• Similes
• Personal anecdotes
• Worst and Best Case Scenarios
 VERBAL SIGNPOSTS
Previewing
“ The next segment of my talk presents three reasons
for….”
Summarizing
“ You see then that the most significant factors are…”
 VERBAL SIGNPOSTS
Switching Directions
“Thus far we have solely talked about…;now let’s move
to….”
 NONVERBAL MESSAGES
• Look Terrific
• Animate your Body
• Speak extemporaneously
• Punctuate your words (tone, volume, pitch
and pace)
 NONVERBAL MESSAGES
• Get out from behind the podium
• Vary your Facial Expressions
MULTIMEDIA PRESENTATIONS
 EACH SLIDE MUST SERVE A PURPOSE

• Create Visual Interest

• Highlight Memorable Points
• Introduce or review key points
• Provide transitions
• Illustrate Ideas
• Simplify Complex thoughts
 Reasons for Selling online
• Your online business can grow rapidly
• Customer convenience
• Conduct business 24/7
• Reduce inquiries by providing policies and a
privacy statements
• Customers can buy quickly and easily
 Why should you sell online
• Grow business globally
• Offer convenience to customers
• Conduct business 24/7
• Save on rent and staff
• Create policies to reduce inquiries
 Design Tips for Slide Text
Six Bullets per slide or fewer

Six words per bullet or fewer

Concise phrases, not sentences

Consistent spacing, capitalization and punctuation

 MULTIMEDIA PRESENTATIONS
• Start with Text
• Select a Background and Fonts
• Choose Images
• Create Graphics
• Add Special Effects
• Include Interactive Elements
 Designing and Using Graphics
• Highlight the main ideas.
– Focus on major concepts only.
– Avoid overkill. Showing too many graphics reduces
effectiveness.
– Keep all visuals simple.

Ch. 15, Slide 25

 Designing and Using Graphics
• Enhance comprehension.
– Give the audience a moment to study a visual
before discussing it.
– Paraphrase its verbal message; don’t read it.

Ch. 15, Slide 26

 REVISING
• Rearrange, insert and delete slides
• Proofread and correct errors
• Evaluate content
Presentation Enhancers

Ch. 15, Slide 28

 Presentation Enhancers
• Multimedia Slides
– Cost: Low
– Audience size: 2-200
– Formality level: Formal or informal

Ch. 15, Slide 29

 Presentation Enhancers
• Overhead Transparencies
– Cost: Low
– Audience size: 2-200
– Formality level: Formal or informal

Ch. 15, Slide 30

 Presentation Enhancers
• Flipchart
– Cost: Low
– Audience size: 2-200
– Formality level: Informal

Ch. 15, Slide 31

 Presentation Enhancers
• Handouts
– Cost: Varies
– Audience size: Unlimited
– Formality level: Formal or informal

Ch. 15, Slide 32

 Presentation Enhancers
• Write-and-wipe Board
– Cost: Medium
– Audience size: 2-200
– Formality level: Informal

Ch. 15, Slide 33

 Presentation Enhancers
• Video
– Cost: Medium
– Audience size: 2-500
– Formality level: Formal

Ch. 15, Slide 34

 Using PowerPoint Effectively
• Keep the lights as bright as possible.
• Don’t rely totally on PowerPoint.
• Prepare for the worst; have transparencies
or alternate media ready.
• Don’t let your slides upstage you!

Ch. 15, Slide 35

 Using PowerPoint Effectively
• Use slides only to summarize major points.
• Explain what each point means.
• Allow time for audience to absorb meaning.

Ch. 15, Slide 36

Overcoming Stage Fright

Ch. 15, Slide 37

 Overcoming Stage Fright
Symptoms of Stage Fright
– Stomach butterflies – Wobbly knees
– Pounding heart
– Tied tongue
– Shortage of breath
– Sweaty palms
– Dry throat
– Unsteady voice
– Trembling hands

Ch. 15, Slide 38

 Overcoming Stage Fright
Ways to Overcome Stage Fright
– Select a familiar, relevant topic. Prepare 150
percent.
– Use positive self-talk.
– Convert your fear into anticipation and
enthusiasm.
– Shift the focus from yourself to your visuals.

Ch. 15, Slide 39

 Overcoming Stage Fright
Ways to Overcome Stage Fright
– Give yourself permission to make an occasional
mistake.
– Ignore stumbles; keep going. Don’t apologize.
– Make the listeners your partners. Get them
involved.
– Just before you speak, practice deep breathing.

Ch. 15, Slide 40

 GROUP PRESENTATION
Prepare a 5-10 minutes presentation in groups of 3 on the
topic given below. Consider yourselves a team of experts called
in to explain some aspects of the topic before a group of
interested people.
TOPIC
Is PowerPoint evil, as Yale professor emeritus Edward Tufte has
claimed in his now famous essay. Consider this excerpt: “At a
minimum, a presentation format should do no harm. Yet the
PowerPoint style routinely disrupts, dominates and trivializes
content. Thus PowerPoint presentations too often resemble a
school play – very loud, very slow and very simple.”