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PRINCIPLES OF
ECONOMICS
FOURTH EDITION
N. G R E G O R Y M A N K I W
PowerPoint® Slides
by Ron Cronovich
1. Many
1. Many buyers
buyers and
and many
many sellers
sellers
2. The
2. The goods
goods offered
offered for
for sale
sale are
are largely
largely the
the same.
same.
3. Firms
3. Firms can
can freely
freely enter
enter or
or exit
exit the
the market.
market.
TR
Average revenue (AR) AR =
Q
=P
Q P TR AR MR
0 $10 n.a.
1 $10 $10
2 $10
3 $10
4 $10 $40
$10
5 $10 $50
6
A C T I V E L E A R N I N G 1:
Answers
Fill in the empty spaces of the table.
TR ∆TR
Q P TR = P x Q AR = MR =
Q ∆Q
0 $10 $0 n.a.
$10
1 $10 $10 $10
Notice that $10
2 $10
Notice
$20
that$10
MR
MR == PP $10
3 $10 $30 $10
$10
4 $10 $40 $10
$10
5 $10 $50 $10
7
MR = P for a Competitive Firm
A competitive firm can keep increasing its output
without affecting the market price.
So, each one-unit increase in Q causes revenue
to rise by P, i.e., MR = P.
MR
MR == P P is
is only
only true
true for
for
firms
firms in
in competitive
competitive markets.
markets.
Q TR TC Profit MR MC
Profit =
At any Q with MR – MC
MR > MC,
0 $0 $5 –$5
increasing Q $10 $4 $6
raises profit. 1 10 9 1
10 6 4
2 20 15 5
At any Q with 10 8 2
MR < MC, 3 30 23 7
10 10 0
reducing Q 4 40 33 7
raises profit. 10 12 –2
5 50 45 5
At Q1, MC = MR.
Changing Q
Q
would lower profit. Qa Q1 Qb
The firm’s SR
supply curve is Costs
the portion of MC
its MC curve
If P > AVC, then
above AVC.
firm produces Q ATC
where P = MC.
AVC
The firm’s
Costs
LR supply curve
is the portion of MC
its MC curve
above LRATC. LRATC
20
A C T I V E L E A R N I N G 2A:
Answers
A competitive firm
Costs, P
profit per unit MC
P = $10 MR
= P – ATC ATC
= $10 – 6 profit
= $4 $6
Total profit
= (P – ATC) x Q
= $4 x 50 Q
50
= $200
21
A C T I V E L E A R N I N G 2B:
Identifying a firm’s loss
A competitive firm
Determine Costs, P
this firm’s
MC
total loss.
Identify the ATC
area on the
graph that $5
represents
P = $3 MR
the firm’s
loss.
Q
30
22
A C T I V E L E A R N I N G 2B:
Answers
A competitive firm
Costs, P
MC
Total loss
= (ATC – P) x Q
= $2 x 30 ATC
= $60
$5
loss loss per unit = $2
P = $3 MR
Q
30
23
Market Supply: Assumptions
1) All existing firms and potential entrants have
identical costs.
2) Each firm’s costs do not change as other firms
enter or exit the market.
3) The number of firms in the market is
• fixed in the short run
(due to fixed costs)
• variable in the long run
(due to free entry and exit)
P2 P2
AVC
P1 P1
Q Q
10 20 30 (firm) (market)
LRATC
P=
long-run
min. supply
ATC
Q Q
(firm) (market)
CHAPTER 14 FIRMS IN COMPETITIVE MARKETS 30
Why Do Firms Stay in Business if Profit = 0?
Recall, economic profit is revenue minus all
costs – including implicit costs, like the
opportunity cost of the owner’s time and money.
In the zero-profit equilibrium, firms earn enough
revenue to cover these costs.
S2
Profit ATC B
P2 P2
A C long-run
P1 P1 supply
D2
D1
Q Q
(firm) Q1 Q2 Q3 (market)
CHAPTER 14 FIRMS IN COMPETITIVE MARKETS 32
Why the LR Supply Curve Might Slope Upward
The LR market supply curve is horizontal if
1) all firms have identical costs, and
2) costs do not change as other firms enter or
exit the market.