MATERIAL SELF /

ECONOMIC SELF
-S U I-
If a miracle happened and the problem
that you have disappeared overnight,

How would you know it was solved and

what would be different?
 JACKPOT!

If you win the lottery, how happy

would you be?

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We have more gadgets than previous
generations.

Do you think we are happier in

comparison to them?
1.
What is Material Self?
Let’s dig up some information
 “
It is the part of the self that is associated of
what we possess. It can be our body, clothes,
money, family and anything we have.

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MATERIALIS
M
Having a self- concept that is based on what one possesses either
INSTRISICALLY (Abilities, skill or Physical Appearance)
EXTRINCICALLY (Material Objects)
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OWNERSHIP EFFECT

▪ Due to our materialistic selves we create an association

or attachment towards the things that we own
▪ Cognitively, people prefer things that they own over
things that they not

People are more likely to refuse trading what they own over
something that is more valuable simply because they own
that thing.

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 Psychological
Ownership
Owning Effect

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 “
Having refers to descriptions of this is mine
and such description is complimented with
explanations of this is me.

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 4 LAYERS OF
PSYCHOLOGICAL OWNERSHIP
PERCEIVED SELF

Allows individuals to be
seen by others in a certain
way by owning a material/
non- material target

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LIVED SELF

Allows individuals to live

out certain behaviors,
emotions and cognitions by
owning a material product

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 LEARNED SELF

Allows individuals to function

according to the set of
conscious/ unconscious rules
and roles by owning a
material/ non material target

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CORE SELF

Allows individuals to
express their innermost
personnel identity by
owning a material/ non
material target.

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 WHAT DO WE DO WHEN WE GO TO MALLS?

We go for
We go for shopping new clothes entertainments like We go for foods and
and things we like cinemas or game leisures
stations

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Consumer Culture

Our sense of self and identity is

bounded by social structures such
as markets and a culture of
consumption. In a way we live
through consuming goods, and
this reflects a portion of our lives
or identity

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 NEEDS versus WANTS

Necessities or Essentials Desires

Essential for survival Not Essential for survival

Do not change over time Change over time

Non- fulfilment can lead to adverse outcomes Non- fulfilment may result in mental distress

All individuals have the same basic needs Wants may differ according to different individuals
MERRY CHRISTMAS FROM SUI
#ICANTSTOPME
#EYESWIDEOPEN
MERRY CHRISTMAS FROM SUI
MERRY CHRISTMAS FROM SUI
#ICANTSTOPME
#EYESWIDEOPEN
MERRY CHRISTMAS FROM SUI

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