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  • About Fevicol: First Launched in India in 1959 Present in More Than 80 Countries

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    Himanshu Maan
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    Fevicol was launched in India in 1959 and is now present in more than 80 countries. It is the number one adhesive brand in Asia with major competitors including Jivanjor, Euro, and Araldite. Fevicol's unique selling propositions include being generically branded so that its name is synonymous with anything that sticks together.

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    Introduction

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    Fevicol was launched in India in 1959 and is now present in more than 80 countries. It is the number one adhesive brand in Asia with major competitors including Jivanjor, Euro, and Araldite. Fevicol's unique selling propositions include being generically branded so that its name is synonymous with anything that sticks together.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    24 views2 pages

    About Fevicol: First Launched in India in 1959 Present in More Than 80 Countries

    Uploaded by

    Himanshu Maan
    Fevicol was launched in India in 1959 and is now present in more than 80 countries. It is the number one adhesive brand in Asia with major competitors including Jivanjor, Euro, and Araldite. Fevicol's unique selling propositions include being generically branded so that its name is synonymous with anything that sticks together.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 2

    About Fevicol

    FIRST LAUNCHED IN INDIA IN PRESENT IN MORE THAN 80


    1959 COUNTRIES

    MAJOR COMPETITORS – TAGLINE: THE ULTIMATE


    JIVANJOR, EURO, ARALDITE ADHESIVE
    ETC.
    UNIQUE SELLING PROPOSITION
    • Generic branding.

    • Brand name becomes synonymous to anything sticks together.

    • The no. 1 adhesive brand in Asia.

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