BEM VINDO A SÃO PAULO

BRASIL!
(Welcome to Sao Paulo Brazil!)
SÃO PAULO,
BRAZIL
• BY GROUP ONE
São Paulo is Brazil’s largest city and the
world’s seventh largest. This makes it a
significant destination for business and
pleasure travelers around the world who
want to get a taste of Brazil and South
America. The city of São Paulo is capital to
the state of the same name. It is particularly
rich in historical, political and cultural
value, giving visitors an authentic,
memorable experience of a fascinating
country.
https://www.brazil.org.za/sao-paulo-city.html
Because of its heritage and history, São
Paulo is home to a number of statues,
parks, museums and galleries. These create
the perfect ambience in which to wander,
while taking in the sights and sounds of this
destination.

https://www.brazil.org.za/sao-paulo-city.html
SAO PAULO,
BRAZIL
Situated in Southeastern Brazil, São
Paulo is known for its unpredictable
weather conditions. Its climate is a
typically monsoon-influenced one.
Summer temperatures average
between 17 and 28 degrees Celsius,
while winters are between 11 and 23
degrees Celsius. Generally, São
Paulo is wet, with the summer
season having a higher rainfall than
the winter one.
Mayor: Bruno Covas Lopes

Population: 12.18 Million (2019)

Language: Portuguese Language is one of the most significant aspects of

Brazil's national unity and identity. Portuguese, which is the official language
of Brazil, is also spoken by over 99 percent of the country's population.

Famous Places: Museu de Arte, Teatro Municipal, Parque do Ibirapuera,

 Museu de Arte Contemporânea, Sé (Cathedral)
SAO PAULO,
BRAZIL
As such a significant city and
tourist destination, São Paulo
hosts a number of fabulous
events throughout the year,
inviting visitors from all over
the world as its guests.
São Paulo Art
Bienal
The São Paulo Biennial (Bienal
de São Paulo) was founded in
1951 upon the initiative of
industrialist Francisco (Ciccillo)
Matarazzo Sobrinho (1898-1977).
It is the second oldest art biennial
in the world after Venice (in
existence since 1895), which
serves as its role model.
São Paulo
Fashion Week
The São Paulo Fashion Week is
an clothing trade show held
semi-annually in São Paulo. It
is notable as "Latin America's
pre-eminent fashion event" and
it is considered the fifth largest
fashion week after in the world
behind New York, London,
Paris and Milan.
São Paulo Gay
Pride
São Paulo LGBTQ Pride Parade is
an annual gay pride parade that has
taken place in Avenida Paulista, in
the city of São Paulo, Brazil, since
1997. It is South America’s largest
Pride parade, and is listed by
Guinness World Records as the
biggest pride parade in the world
starting in 2006 with 2.5 million
people.
Carnival
São Paulo’s Carnival parade
tradition only began in the 1970s.
Participation in the event is often the
province of the city’s working
classes and die-hard partiers. Samba
schools here attract big-name music
and TV stars to perch atop their
floats and recruit winning talent
from among Rio’s most
successful carnavalescos -- the
creative masterminds behind every
aspect of a school’s presentation.
Brazil Grand Prix
Formula I
The Brazilian Grand
Prix (Portuguese: Grande Prêmio
do Brasil) is a Formula
One championship race which is
currently held at the Autódromo
José Carlos Pace in Interlagos
neighborhood, Socorro district, São
Paulo.
Miss Universe
2011 Host City
Miss Universe 2011, the 60th
anniversary of the Miss Universe
pageant, was held on 12
September 2011 at Citibank Hall,
São Paulo, Brazil. The winner of
this event was Miss Angola, Leila
Lopes.
Host City for the
2014 FIFA World
Cup
The 2014 FIFA World Cup was the
20th FIFA World Cup, the
quadrennial world championship for men's
national football teams organized by FIFA.
It took place in Brazil from 12 June to 13
July 2014, after the country was awarded
the hosting rights in 2007.The 12 host cities
are Belo Horizonte, Brasília, Cuiabá,
Curitiba, Fortaleza, Manaus, Natal, Porto
Alegre, Recife, Rio de Janeiro, Salvador,
São Paulo.
 ulo a
a
a oP
S
kes city?
t ma bal
h a glo
W For São Paulo, the Spanish urban planner Jordi Borja postulates
in 1994,
“São Paulo has the vocation to become global”.

In the same year, Sassen considers São Paulo a

“major international financial and business center […]”.

The sociologist Mark Abrahamson emphasizes that São Paulo

“moved further than any other urban area form the periphery
toward the center of the world economy. São Paulo became a
notable, if not leading global city”.
 a
lo
au
ã oP
e s S ity?
ak al c
t m
ha glo
b The São Paulo city-region is indeed highly globalized.
W
According to Aod Cunha of JP Morgan Chase, the São Paulo
economy is much more knowledge-intensive and services-
focused than are other parts of Brazil. The headquarters of
dozens of national and multinational firms in Latin America–
including 19 of the world’s 25 largest banks—can be found
here. At the same time, it is a manufacturing powerhouse,
leading in aircraft exports via Embraer. And it retains an
important role in Brazil’s commodity economy, sending oil,
sugars, and fruits to foreign markets, especially China.

https://www.brookings.edu/blog/the-avenue/2012/11/27/so-paulo-striving-to-keep-global-economic-edge/
However, some scholars do not necessarily
agree, especially with regard to the classification
of São Paulo as a global city due to the high
degree of fragmentation in the urban structure.
 The distribution of informal workers among the
economic sectors parallels the distribution of formal
employees in the city of São Paulo. In 2010, most of the
formal jobholders work in the service sector (64.5%) and
in commerce (17.8%). Only 17.5% work in the secondary
sector, industry and construction. This relationship
between the three economic sectors shows São Paulo’s
shift from an industrial city to a service city. The service
sector employs both low skilled workers and highly
qualified professionals.
The latter may work in the FIRE-sector (finance, insurance,
real estate) and other corporate-oriented services such as
information technology and R&D, as well as in one of the
many headquarters of national companies in the city.

However, these headquarters and companies that offer

sophisticated services are located exclusively in the
aforementioned area southwest of the city center. As a result,
several new centralities have emerged in this region. As a
result, several new centralities have emerged in this region.
 Mono-functional areas already started in the 1960s with
the transformation of Paulista Avenue from an aristocratic
residential area, characterized by the mansions of the
coffee barons, to a commercial/banking district and the site
of the first office towers.

 During the last few decades, new commercial

administration centers arose in the Brigadeiro Faria Lima
Avenue, Engenheiro Luis Carlos Berrini Avenue and
currently near the Pinheiros River. In terms of real estate,
this area is the most expensive and the most profitable
neighborhood in the city.
As we have seen, the question of whether São Paulo is a
global city or not is not easy to answer. Some parameters
like the results of the World City Network analysis or the
city’s modest but growing integration in the finance market
suggest an affirmative answer. However, this approach
disregards other aspects of the city or the agglomeration as
a whole. We cannot draw conclusions about the entire city
from its economic characteristics or from the
characteristics of certain areas alone. So it is appropriate to
call São Paulo a megacity with globally integrated
fragments.
 GROUP MEMBERS

Gonzaga Manansala
Benaning Genit
Alejaga Sugatamama
Robles

THANK YOU
• SAO PAULO, BRAZIL