VISUAL

MEDIA AND
INFORMATION
MEDIA & INFORMATION
LITERACY
VISUAL
MEDIA
• symbols, pictures,
icons, signs, and
others that
communicate with
one’s sense of sight.
 WHAT ARE THE
PURPOSE OF VISUAL
INFORMATION?
 01. Gain attention

PURPOSES 02. Create Meaning

03. Facilitate Retention

TYPES OF VISUAL
MEDIA &
INFORMATION
IDEOGRAM
- Graphical symbols that represent ideas.
- Ex. Signs, logos, and symbols
 Screenshots
- An image of what is
shown on a computer
screen or mobile
phone.
STATISTICAL 6
Chart Title

VISUALIZATION 5

- The study and creation of 3

data using visual 1

0
Category 1 Category 2 Category 3 Category 4

representation. Series 1 Series 2 Series 3

- Ex. Charts and Graphs Sales

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

VISUAL NOTE-
TAKING - (also called graphic recording
or visual recording) is the
process of drawing ideas in
real-time using simple words
and pictures that act as
metaphors for complex ideas.
VIDEO
- Consist of text, pictures,
motion picture, motion
and audio.
GRAPHIC DESIGN
- The art of combining text
and pictures to
communicate information.
- Ex. Infographics, graphic
ads, posters
VISUAL
DESIGN
 1. line
- describes a shape or outline.

- It can create texture and can be thick

or thin.
1. line
 2. Shape
- usually a geometric area that stands
out from the space next to or around it
- Types: organic, geometric, abstract
- 2 dimensional in nature
 3. VALUE
- the degree of light and dark in a design.

- It is the contrast between black and white

and all the tones in between.
3. VALUE
 4. TEXTURE
- the way a surface feels or is perceived to
feel.

- smoothness or roughness in objects.

4. TEXTURE
 5. cOLOR
- Determine by its hue, intensity, and value

- Color and color combination can play a large

role in the design.

- Color may be used for emphasis, or may elicit

emotions from viewers.
COLOR
 6. form
- a figure having volume and thickness.

- An illusion of a 3-dimensional object can be

implied with the use of light and shading. Form
can be viewed from many angles.
6. form
VISUAL
DESIGN
 1. CENTER OF INTEREST /
EMPHASIS
- an area that first attracts attention in a
composition. This area is more important when
compared to the other objects or elements in a
composition.
 2. BALANCE
- Psychological sense of equilibrium
 3. Movement
– a visual flow through the composition.

- the suggestion of motion in a design as you move

from object to object by way
of placement and position.
 4. rhythm
- Aslo known as repetition

- Allows your design to develop an overall

consistency
 5. VARIETY
- refers to a way of combining visual elements to
achieve complex relationships
 6. PATTERNS
- Underlying structures that surfaces or structures
in a consistent, regular manner.
 7. PERSPECTIVE
- created through the arrangement of objects in 2
dimensional space to look like they appear in
real life
THANK
YOU
VERY
 WHAT IS EFFECTIVE
COMMUNICATION?
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui
officia deserunt mollit anim id est laborum.