IMAGE
COLORS- one of the powerful and
Image is a spatial representation of an object or
a scene. (image of a person, place, object)
Graphic is a broader and general definition
which includes:
 Photographs
 Drawings or Line arts
 Clip art
 Buttons and Banner
 Charts and graphs
 Backgrounds
 Icons
PICTURE
 Pictures are found in the world which is
external to the computers.
 Images are the 2-Dimensional digital
representations of pictures found in
computers.
 Computer attempts to duplicate the "look
and feel" of a picture via storing and
processing.
 Therefore, an image is a "realistic" version
the original picture; dependent on the
quality and capabilities of the computer and
the graphic artist's ability use the software.
INFOGRAPHICS
 Information graphics or infographics are
used to represent information, statistical
data, or knowledge in a graphical manner
usually done in a creative way to attract the
viewer's attention.
BASIC PRINCIPLES OF GRAPHICS AND
LAYOUT
1. LINES- are the most basic of all
elements. Lines can form shapes that
can catch the attention of a viewer.
2.
influential elements in an infographic.
Using the right combination of colors
can catch the attention of a passerby or
even glancing viewers.
3. SHAPES - these are defined by the
enclosure created by a combination of
multiple lines. Shapes express different
psychological influences on the
audience.
DESIGN PRINCIPLES
Design principles are ideas that describe the
natural or normal optical logic of humans. The
more arranged and organized an image is, the
more we perceive it as interesting.
 The use of different design elements
defines the message and ideas that the
image depicts.
1. BALANCE- this describes the placement of
elements, shapes, or lines throughout the
image. Unconsciously, humans are always
looking for balance.
TYPES OF BALANCE
 FORMAL - when objects are placed
symmetrically and properly distributed
 INFORMAL - includes a nonsymmetrical
distribution of elements but is compensated
in different aspects such as colors and lines
2. CONTRAST - The arrangement of elements
in an image may be done by combining
elements with different properties and
characteristics.
3. UNITY - It is when all of the elements seem
to be a singular element in unison. This
makes the design pleasing to the viewers.
4. PROPORTION - This is the correlation of all
the elements with one another. The
practice of having proportion among the
elements ensures balance and unity.
5. RHYTHM - This describes the product of
having the elements placed in harmony
with one another. Rhythm can be done by
using patterns and by repeating various
elements.

IMAGE FILE FORMATS

 File formats, specifically image file formats,
are facilities or methods to store and
organize digital images.

Pixel - any of the small discrete elements that

together constitute an image; combination
blocks of different colors