Stakeholders in

Event Industry
 Inter-relationship of MICE Stakeholders
External Factors

External Factors

PCO
Community Suppliers

Regulatory
Bodies

External Factors External Factors

 Industry Stakeholders
Delegates

Hotels
Delegates
Exhibit design Facilities

Destination PCOs and

management Convention managers
Companies

Exhibitors Transportation

Audiovisual Convention
services Bureaus

Exhibition/trade show Exhibition service

managers contractors

Exhibit design Food Services

Delegates
Associations

Delegates
Services necessary to conduct MICE
business
Convention and Visitor Bureaus
 - CVB has been established for the need of
coordinated approach by all sections of the tourism
business community as to encourage both MICE
business and visitors.
 - CVB works or acts as a cooperative, representing all
the various sectors of MICE industries (e.g. venues,
hotels, restaurants, transport operators, etc.) and
promoting the city/destination to a broad range of
companies, associations or visitor groups
Services necessary to conduct MICE
business
Convention and Visitor Bureaus

Hotels
Meeting
Convention facilities
Attraction
and Exhibition
Tours
center

Retail CONVENTION
Shopping AND Transportation
VISITORS network
BUREAU

Information
Food and
center/
beverages
Visitors

Entertainment
Arts events

Community Setting
Services necessary to conduct MICE
business
Convention and Visitor Bureaus
 Major functions & responsibilities of CVB include:
 Sell the city/destination by developing an image to position
the city in the market place.
 Coordinating the constituent elements of the industry and
public sector
 Working with meeting & group planners
 Representing both buyers (demand side) and sellers(supplier
side)
 Providing information and responding to visitor enquiries
 Providing leadership for the industry
 Services necessary to conduct MICE
business
Convention and Visitor Bureaus
CVBs services provided for all MICE sectors:
 site inspections of the city[s hotels & other facilities
 advice and assistance on budgeting & organization of the event
 suggestions for the structure of conference program (during,
pre & post programs for both participants & accompanying
persons)
 promotional materials
 assistance in the preparation of the bid documents, particularly
for associations that might wish to host a regional, national and
international conference at the destination
 Liaison between government, civic authorities and the MICE
organizers
 Services necessary to conduct MICE
business
Convention and Visitor Bureaus
CVBs services provided for all MICE sectors:
 It generally has a list of members, those would have been classified
into different categories
 International Congress and Convention Association: ICCA
 International Association of Convention and Visitor Bureaus: IACVB
 The Professional Convention Management Association: PCMA
 Asian Association of Convention and Visitor Bureaus: AACVB
 Society of Incentive Travel Executives: SITE
 International Association of Professional Congress Organizers
(IAPCO)
 Department of Tourism: DOT
 Philippine Convention Bureaus
Services necessary to conduct MICE
business
Venues
- Venues are places where MICE events would be
organized
- Venues today must be aware of current trends within
the industry, including:
 the increase in the smaller MICE market, especially
from the corporate sector
 the need to be cost competitive
 the demand from corporate and organization meeting
planners for a greater return on their investment
Services necessary to conduct MICE
business
Venues
There are three main categories:
1. Residential Venues
 Residential venues are any venue that provides both
residential accommodation and convention and
meeting-style facilities, for example:
 Resort Hotel, Central Business District Hotels (CBD),
Airport Hotels, Suburban Hotels, Boutique Hotels,
Residential conference centers, Colleges and University
and Cruise Ships
 Provide Accommodation + Convention and Meeting
Facilities
Services necessary to conduct MICE
business
Venues
There are three main categories:
2. Non-residential Venues
 Only provide convention and Meeting facilities
 Eg: Exhibition halls, arenas, stadiums
3. Special Venues
 These have been specifically selected for particular
Mice Events
 Eg: Historical Buildings, Museums, Zoos, Landmarks
Services necessary to conduct MICE
business

Transportation Operators
 - may include the following: Airlines, Railways,
MRT, Coaches (a comfortably equipped single-
decker bus used for longer journeys.)
Services necessary to conduct MICE
business

Service Support Companies

 - This group of companies provides support
services to ensure a successful MICE event,
including: Audiovisual companies, printers,
printing companies, florists, entertainment
companies, interpreters & language translators
producers of conference satchels and name
badges
Services necessary to conduct MICE
business

Exhibition Service Contractors

 - These companies, generally sited in each capital city,
provide a variety of products & services including
exhibition stand design & construction plant &
equipment hire provision of light & power security art
works etc.
 - Generally, these companies work and have a very
close relationship with PCOs and organizers at the
MICE’s venues
 Events Managers/Professional
Congress Organizers (PCO)

Is an organized body that promotes

and enhances a common interest
activity or purpose.
 Events Managers/Professional
Congress Organizers (PCO)

Two types of events managers:

1. Outsourced Events Managers
2. In-house Events Managers
 Events Managers/Professional
Congress Organizers (PCO)

1. Outsourced Events Managers

- refers to event management
companies or individuals (a.k.a PCO) who
organized events on a per contract basis
on behalf of their clients.
- entrepreneurs
 Events Managers/Professional
Congress Organizers (PCO)

2. In-house Events Managers

- are positions or departments within
an organization that is not into business
of event management
- may either be employed by
corporations or associations
 The Government and the
Regulatory Bodies
- refers to different
sectors in the government
such as DOT, PNP, PCVC
and etc.