MICE

STRUCTURE
 INDUSTRY
STAKEHOLDERS
Lesson 7
WHO ARE THE INDUSTRY STAKEHOLDERS?
› Stakeholders refer to the parties who hold a stake or
interest in the particular project or industry particular
project or industry.

› The stakeholders in the events industry can be classified

into four major categories:
The professional congress/event managers (
The community
The service suppliers
Government offices and regulatory
External Factors such as forces of nature and global economy

PCO

COMMUNITY SUPPLIERS

REGULATORY BODIES

External Factors such as forces of nature and global economy

Interrelationships of MICE Stakeholders

Notice that the PCO has equivalent friction with the
community, regulatory bodies, and suppliers; so do the
regulatory bodies with PCOs, suppliers, and the community.

There is, however minimal contact between the community

and suppliers within the context of events, as suppliers pass
through the PCOs to reach the community.

The event is likewise affected by external factors, such as

forces of nature, natural calamities, terrorism, global
economic downturn/upturn, and political events, among
others.
 The Event Manager/Professional Congress
Organizer (PCO)

There are 2 types of Event Managers:

Outsourced Event Managers

Event management companies or individuals (also known as PCOs)
that organize events on a per contract basis on behalf of their clients.

PCOs are independent event managers, professionally

knowledgeable in their own fields of specialization who bring the
know-how, coupled with a database of contacts needed in various
stages of event organizing.

They are entrepreneurs.

In-house Event Managers

Positions or departments within an organization that is not into

the business of event management but requires its own group of
event managers or coordinators due to the volume of special
events that the company has, such as executive meetings,
strategic planning, team building, trainings, incentive events for
the sales team, and product launches.

In-house event managers may either be employed by

corporations or associations.

Examples: hotel’s banquet managers, marketing department of

an company
 The Community

The community represents both the target market and

the people living in and around the event destination.

Residents and events destinations receive the impact

of event activities, both positive and negative.

They enjoy the resulting economic benefits, job

opportunities, and infrastructure developments, but
also suffer from environmental and other possible
exploitive impacts too.
The target market includes exhibitors, visitors, sponsors,
and other attendees of the event.

They bring in revenues for any profit-oriented event.

They are those whom the organizers attract and try to

satisfy.

They are the raison d'être or the main reason for

organizing the event.
Community - Associations

Associations fall under the second major stakeholder

category or the community, because associations hold
a number of events and thus, form a major part of the
target market.

An association is a group of individuals or organizations

who formed themselves formally to uphold a common
interest.
› There are two types of associations:

Trade associations – non-profit organizations whose aim is to meet the

needs of for-profit business. Example – Philippine Association of
Convention/Exhibition Organizers and Suppliers, Inc. (PACEOS)

Professional associations – non-profit organizations that are not involved

with business firms... Organized to assist individuals in the pursuit of their
common goals.

There are three types:

 The first is one that is bound by common personal interests (UP Mountaineers
Club, UP Anime Manga Enthusiasts)
 The second type is bound by their career (Philippine Nurses Association)
 The third type is bound to do community service (Association of
Foundations)
INDUSTRY SUPPLIERS
Lesson 8
 WHO ARE THE INDUSTRY SUPPLIERS?

 Venues

Suppliers refer to those  Hotels

who provide the  Food and Beverage Suppliers/Caterers

services necessary to  Airlines

organize and execute  Airports

events properly.  Ground Transportation (Car Rental, Bus or Coach Service)

 Ground Handlers (Travel Agencies, Tour Operators, Spouse
Programs)
 Freight Forwarders
 Audiovisual/Meeting Technology Suppliers
 Security
 Manpower Agencies
 Photography, Documentation, and Transcription Services
 Advertising agencies, PR companies, printers, providers of
corporate premiums, and other promotional materials
 Venues

› Venues are facilities

where events are held.

› Venues may be free-

standing or attached
to other facilities, like
ballroom or event
spaces located within
shopping malls.
Hotels

› Hotels provide guests a

comfortable place to
sleep in and other services
in which the guests will
need during their stay.

› Additionally, hotels play an

important role in events as
they provide not only
accommodations but also
meeting rooms or spaces
for events
Food and Beverage
Suppliers

› A restaurant is an
establishment that provides
meals to the public for a fee.

› A caterer provides the same

service except that the
service may be outside the
restaurant premises.

› The taste, service, and cost

are major considerations in
choosing the F&B supplier for
an event.
Airlines

› Airlines play an
important role in
transporting people and
goods essential to make
the events industry tick,
especially for
international events.

› The number of seats

going to and from a
destination contributes
to the viability to
compete as an event
destination.
› Airports

› First impressions last.

› Airports have the responsibility of

making a good first impression for
international participants.

› Airports are doors into a country

and provide visitors with the first
taste of the country’s culture.

› Welcome traditions can also be

done at airports such as
sampaguita leis, rondalla, or
welcome dances.
Transportation Suppliers

› Movement of goods and

people are an integral part of
events, hence providers of
transportation services are
important suppliers as well.

 Cruise liner
 Train
 Tour bus/coach
 Ferry/local water based
transport
 Car rentals
 Manually operated vehicles
 Others – unique modes of
transportation
Ground handlers

› Ground handlers are

travel agencies and tour
operators which assist
event organizers for the
tours and travel
arrangements for event
participants.
Freight Forwarders

› Freight forwarders’
main role in events
is to bring goods
for the exhibit or
for use in a
conference from
their point of origin
to the event
venue in good
condition and in
time for the event.
Booth
Contractors

› Exhibition
contractors
supply
necessary
materials for
the exhibit
booth –
panels and
octanorms or
the metal
frame needed
to put up the
booth for the
exhibitors.
Meeting
Technology
Suppliers

› Online Registration
Technology
› Video
Conferencing
› Online Social
Networks
› Podcasts
› Cash-less Payments
Security

› Security is one of the

important factors
considered by
organizers when
choosing a venue and
planning for an event.

› Event venues have their

own safety measures
installed and their own
security personnel.
However, it is advisable
to contract the services
of a security company
to provide additional
event security guards
 Manpower Agencies

› Additional manpower may

be required for an event such
as registration staff,
marshals/ushers,
telemarketers, encoders,
interpreters/translators; extra
waiters, messengers, and
janitorial staff.

› These positions may not

necessarily be permanent but
still are needed; thus the
organizer may employ or
contract such additional
services temporarily.

› On-the-job trainees (OJTs)

form universities are
sometimes tapped to perform
these duties.
 Procurement

› Procurement is the jargon for

“purchasing” something form
a supplier.

› You can do this through

shopping or “bidding.” Bidding
is a process wherein you
announce the details of what
you need, which can either
be goods or services, and
interested suppliers will give
you an offer.

› Usually the cheapest offer is

accepted, as long as it
satisfies the specifications
indicated in your
announcement.
INDUSTRY REGULATORS
Lesson 9
 WHO ARE THE INDUSTRY REGULATORS ?
Some associations regulate the staging of events in order to maintain certain standards. They do studies
and train their members to improve the service that the members deliver.

› Examples:
 Union de Faire Internationales (UFI)
UFI is the global association of the world’s leading tradeshow organisers and fairground owners, as well
as the major national and international exhibition associations, and selected partners of the exhibition
industry.
 Bureau of International Expositions (BIE)
The BIE is the Intergovernmental Organisation in charge of overseeing and regulating all international
exhibitions that last more than three weeks and are of non commercial nature ("Expos").
 Convention and Visitor Bureaus (CVB)
A CVB is a Convention and Visitors Bureau or tourism bureau. These organizations are usually nonprofit
and provide education and resources to local communities and travelers with the aim of promoting
travel to a location, events and conventions in the area, and other hospitality business.
 Philippine Tourism Promotions Board (TPB)
An attached agency of the Department of Tourism, the Tourism Promotions Board (TPB) exists to market
and promote the Philippines domestically and internationally as a world-class tourism and MICE
destination, in strategic partnership with private and public stakeholders to deliver a unique high-value
experience for visitors, significantly contributing to increased arrivals, receipts and investments to the
country.
Government’s Role in the Events Industry

1. Development of needed infrastructure, particularly

relating to access
2. Peace and order
3. Creation of policies and incentives
4. Destination management services