Instructor: Nguon Lim

BUS 212 (Section 2)

Group Members: Lyer Ho ( Leader )
Sokny Leang
Sievmey Sok
ChanSonita Mech
Chansonearoth Meng
Sivmey Chhorn
Ouy pheng lim
 Chapter 1:
The Business Analytics Model
Content:
01 Overview of The Business Analytics Model

02 Strategy Creation

03 Business Processes and Information Use

04 Types of Reporting and Analytical Processes

05 Data Warehouse

06 Data Sources: IT Operations and Development

07 Case Study: How to Make an Information

Strategy for a Radio Station
 The Business Analytics Model

This chapter
focuses on
business analytics,
which will help
provide an outline
for understanding,
creating and
successful BA in
any type of
organization.
• The purpose of this model is to give
The
organization a structure in creation of Business
successful in BA, which is clarifies the role of Analytics
the individual contributors and the interaction
in information generation and information Model
consumption process, which us what BA is.
• The model is the pivot of the book that is five
layers of the model, each layer allocated a
separate chapter.
1. OVERVIEW OF THE BUSI
NESS ANALYTICS MODEL

This is show how BA

is a layered and
hierarchical discipline.
1/ In the top layer of the business driven environment model, the
management specifies a strategy that includes which overall Overview
information elements must be place to support this strategy.
2/ In second layer is operational decision makers’ need for Of The
information and knowledge that support the company’s chosen
strategy. Business
3/ The middle layer is analyst, controllers, and report developers
create information and knowledge to be used by the company’s Analytics
operational decision makers with purpose of innovating and
optimizing their day to day activities. Model
4/ The fourth layer is oriented environment in the data warehouse,
the database specialist or the ETL (extract, transform, load)
developer merges and enriches data and makes it accessible to the
business user.
5/ The fifth layer is the business’s primary data generation source
systems are run and developed by IT professionals from IT
operations and development.
 Your Picture Here

Portfolio Designed
All underlying contributions and activities
must submit to the chosen information
strategy, as specified in the business-
driven environment at the top of the model.

2. Strategy
Creation
Normally, these strategies will result in a number of key performance
indicators (KPIs) with the purpose of measuring the degree or
progress and success.
.
3. Business Process & Information Use

Once the strategy,

along with the
overall strategy
KPIs, is in place, a
framework, focus,
and objectives are
establishes for the
operational
business
processes and
initiatives.
4. Types of Reporting and Analytical Processes

In the analysis and reporting

development environment in the
middle of the model, analysts
specify which information and data
are necessary to achieve the
desired behaviour of operational
managers and digital processes in
the business environment.
5. Data Warehouse

Data warehouse is
the kind of system
the used for reporting
and data analysis or
the process of
collecting or
managing data from
a difference sources
to provide for the
business.
6. Data Sources: IT Operations and Development

If something goes
wrong in one of the
layer of the BA model
the investment is BA
may well be lost.
If the management ,
in the top layer of the
model ,does not
define one overall
strategy ,operational
decision makers will
not have a goal to
work toward.
7. Case Study: How to Make an Information Strategy for a Radio Station
The 12 most important conclusions to draw from the case study in terms of the establishment of successful BA are:

The BA initiative of a business area or a

01 department must support and promote the
department’s overall strategic targets.

The strategic targets of the BA activities of a given

business area must be measurable with one or
02 more KPIs to ensure that performance and
progress.

A planned BA activity must stand up to an

03 evaluation based on business case principles.
 It must be specified what kind of information and
04 knowledge are required for the operational decision
makers and digital processes.

The analyst or controller must be able to decode

05 business users correctly.

The data specialist or the ETL developer in the

06 data warehouse must be able to merge and enrich
data with useful dimensions and perspectives.
 The achievement of BA in large organizations is a
07 process that involves contributions from many
functions and people.

The analyst or controller will typically be a key

08 person in BA activities and represent a kind of
cross-functional person holding all the strings
together.

BA is a holistic and hierarchical discipline,

09 stretching from business strategies to sourcing
from operational data sources.
 IT operations and development must be able to
10 establish an infrastructure for new data sources
and secure valid retrieval of source data.

11 BA is a Support Process.

Successful BA processes should have a fixed

12 structure that always begins with the specification
of the information strategy.
 Sketching an Information Strategy

The Radio Station’s Dashboard with KPIs

Executive Management Cockpit of
after BA Initiative
Radio Station with KPIs Prior to
BA Initiative
Thank you
Any Questions?