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  • TRANSIT ADVERTI-WPS Office

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    Rockymoorthi
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    Transit advertising involves placing advertisements on public transportation vehicles and in transportation areas. Ads can be placed on the outside and inside of buses, trains, taxis, and in stations. Transit ads are categorized as either indoor, placed inside vehicles and shelters, or outdoor, placed on the exterior of vehicles and shelters. However, transit advertising also has disadvantages like not projecting the right image for some products, limited reach, wasted coverage, constrained ad copy and formats, and captive audiences who may be in transit for their own reasons.

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    Transit advertisement in advertisement

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    Transit advertising involves placing advertisements on public transportation vehicles and in transportation areas. Ads can be placed on the outside and inside of buses, trains, taxis, and in stations. Transit ads are categorized as either indoor, placed inside vehicles and shelters, or outdoor, placed on the exterior of vehicles and shelters. However, transit advertising also has disadvantages like not projecting the right image for some products, limited reach, wasted coverage, constrained ad copy and formats, and captive audiences who may be in transit for their own reasons.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    12 views12 pages

    TRANSIT ADVERTI-WPS Office

    Uploaded by

    Rockymoorthi
    Transit advertising involves placing advertisements on public transportation vehicles and in transportation areas. Ads can be placed on the outside and inside of buses, trains, taxis, and in stations. Transit ads are categorized as either indoor, placed inside vehicles and shelters, or outdoor, placed on the exterior of vehicles and shelters. However, transit advertising also has disadvantages like not projecting the right image for some products, limited reach, wasted coverage, constrained ad copy and formats, and captive audiences who may be in transit for their own reasons.

    Copyright:

    © All Rights Reserved
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    of 12

    TRANSIT ADVERTISEME

    NT
    BY
    M.Vignesh
    P.Jananipriya
    Transit advertisement
    • Transit advertising is advertising placed in or on mo
    des of public transportation or in public transportati
    on areas
    • Using this method of advertising, ads can be placed
    anywhere from on the sides of buses, trains and tax
    is, to inside subway cars, inside bus stations and ne
    ar train or bus platforms.
    Types of Transit advertisem
    ent
    • Transit ads can be broadly divided into two main cat
    egories:
    • Indoor – This refers to advertisements placed inside
    the vehicle and inside transit shelters. ...
    • Outdoor– This refers to advertisements placed on t
    he outer surface of vehicles and transit shelters.
    Disadvantages
    • . To many advertisers, transit advertising does not c
    arry the image they would like to represent their pr
    oducts or services. ...
    • Reach. ...
    • Waste coverage. ...
    • Copy and creative limitations. ...
    • Mood of the audience.
    Thank you😊😊

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