Simple Regression

R.Kasilingam
 Questionnaire
1. How likely would you be to refer a friend to Sheraton Park as an
opportunity to work for?
a) Very likely b) Likely c) Not Sure d) Unlikely e) Very Unlikely

2. Are you happy with this organization?

b) Very happy b) Happy c) Not Sure d) Unhappy e) Very
Unhappy

3. How committed are you to a long term service at Sheraton Park?

a) Very Committed b) Committed c) Not sure d) Less
Committed e) Very less committed

4. Do you feel that your organization should be a leader in the industry?

a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly

disagree
 Data Set
• Employee Branding
• Dependent Variable – Commitment /Loyalty
• Independent Variable – Happiness/
Satisfaction
• Both Metric
• 100 cases
Regression
Regression
 Co-efficient
Coefficientsa
Unstandardized Standardized
Model Coefficients Coefficients t Sig.
B Std. Error Beta
(Constant) 1.578 .316   5.003 .000
1
Happy .592 .084 .580 7.039 .000
a. Dependent Variable: Committed

• Significant Value <0.05

• T value > 1.96
• Y = a+ bX
• Y= 1.578+0.592* X
 Model Summary
Model Summary

Model R R Square Adjusted R Square Std. Error of the

Estimate

1 .580a .336 .329 .662

a. Predictors: (Constant), Happy

• R – Correlation -0.580
• R^2 – Degree of determination 0.336
• Adjusted R^2
 ANOVA
ANOVAa
Model Sum of df Mean F Sig.
Squares Square
Regression 21.745 1 21.745 49.552 .000b

1 Residual 43.005 98 .439    

Total 64.750 99      
a. Dependent Variable: Committed
b. Predictors: (Constant), Happy

• Regression = Predicted sum of square

• Residual Sum of square
• Total sum of square/Actual Sum of square
Standardized
Standardized
Standardized
 Co-efficient
Coefficientsa

Unstandardized Standardized
Model Coefficients Coefficients t Sig.
B Std. Error Beta

(Constant) 7.654E-17 .082   .000 1.000

1
ZHappy .580 .082 .580 7.039 .000
a. Dependent Variable: ZCommitted
Mean and Variance
Statistics

  ZHappy ZCommitted

Valid 100 100

N
Missing 0 0
Mean .0000 .0000
Std. Deviation 1.000 1.0000
Variance 1.000 1.000
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Unstandardized
Standardized
 View Text - Estimates
Regression Weights: (Group number 1 - Default model )

Estimat
S.E. C.R. P Label
e
Committe
<--- Happy .592 .084 7.075 *** par_1
d

Standardized Regression Weights: (Group number 1 - Default model)

Estimate
Committed <--- Happy .580
 View Text
Means: (Group number 1 - Default model)

Estimat
S.E. C.R. P Label
e
Happy 3.670 .079 46.334 *** par_2

Intercepts: (Group number 1 - Default model )

Estimate S.E. C.R. P Label

Commit 1.578 .314 5.028 *** par_3
ed
Squared Multiple Correlations: (Group number 1 - Default model)

Estimate
Commited .336

Variances: (Group number 1 - Default model)

Estimate S.E. C.R. P Label

Happy .621 .088 7.036 *** par_4
e1 .430 .061 7.036 *** par_5
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