Segment IO

Without Segment
One Single API

What if instead of making those

Different API calls to Facebook, Google
Analytics,Marketo,etc. you had to make a
single call? (primarily on the website).

That’s what segment gives you out of the

box.
With Segment

Snowflake
Everything in Audience
Builder + More
• Audience Identification
• Is the website visitor a Flyer purchaser?
• Is the website visitor a high value customer?
• Computed Traits and Hyper Personalization
• What is the LTV of the website visitor?
• What is my RFM segment of the website visitor?
• Destinations
• Google Analytics.
• Hubspot
• More..
• Sources
• Website Events(Add to Cart, Create Order)
• API Events (Fulfillment events, etc)
• Looker (Looker Computed Values)
• Other third party tools.
Multi-tenant
• Support for multiple businesses
(workspaces)
• Printdeal Use cases. (Low Code)
• Real time website personalization
• Cimcommerce data synced to Hubspot
• Looker calculated values in Hubspot Sync
• Hubspot data in Snowflake
• Refund emails via Hubspot.
• Abandoned Cart emails(Tradeprint as well)
• Real time product recommendations
• Product page selector performance tracking
Cons
• Heavy website integration. Tight coupling with Google
Analytics.
• Breaks the chasm. (Business vs Platform) Business
• Highest value in Website and Business Integrations
(Google Analytics , Facebook , etc.) and not in platform
integrations(Cimcommerce, Doc Core, Orders,
Shipping)
• Might be expensive.
• Audience Building is an addon and not part of the core plan.
Platform (Lake,
• Getting heavily crowded quickly . New players coming
Cimcommerce, Orders,
in.(Emarsys, Salesforce, Adobe, etc.) DocCore, Shipping,etc.)
• Open Source Alternative – Rudderstack, Unomi.
• Lacking in features. Features would need to be built.