Retail Assignment

HASSAN RAZA-14501
Decision Variables for Retailers

Customer Service

Store Design Merchandise

and Display Assortment
Retail
Strategy
Pricing Location

Communication
Mix
Khaadi’s Retail Mix
• Free standing stores
• Customer helpline are a priority but also
• 7-day return policy have big shops in
malls
Sto • 52 stores in country
ise
An re De a nd nt
d D si c h me
isp gn er rt
lay M sso
• They have a
unique design for
A• They have few
categories but offer
their stores and
have a good color Retail Strategymany products in
theme which helps those
• Stitched, unstiched,
them to standout Pri
• Good store layout c in g
accessories and home
• Fancy and modern
design tion
nica • The prices are market
u x
m
m M• i Main focus on competitive
Co • Offer a high-end
social media brand
• Celebrity • Offer sales
endorsements
• TV ads 1-3
Ideas Retail Mix
Location
S ervice
r
ome
• Mostly have free
Cust standing stores, but
• They offer good online also have shops in
customer service major malls
• Have a 15-day return • Their products are
Sto policy available at general
re
and De clothe retailers as
Dis
sig
n well d ise
pla a n
y r ch e nt
Me ortm
s
As
• Stitched, unstiched
• They have a
clothes
simple design
for their stores, Retail Strategy Men and women are
•
catered
but their color
theme allows Pr • Home, formal wear
them to
ic etc.
ing
standout.
• Basic layout in x
stores Mi • Have established a
n
a ti o good brand name
ic • Social media, TV
un • Market competitive
m and newspaper prices
om
C • Offer sales discount

1-4