Professional Documents
Culture Documents
1. Profit
2. Break Even Point
Total cost = Total income
Measuring Instrument of Business Success: FINANCE
4. Profitability ratio
Example:
Return on Investment (ROI): the rate of return of net income to the
amount of investment. The bigger the better
1. The market share: illustrates the company's strength in the market than
its competitors
31%
Honda
Kawasaki
Suzuki
61% TVS
0% 6% Yamaha
2%
Measuring Instrument of Business Success: MARKETING
2. Customer Loyalty
Consumers always buy products / services produced by a company
Measuring Instrument of Business Success: MARKETING
3. Market Development
The company's ability to sell goods to new markets (in contrast with
the initial market). Example: Samsung used to only sell electronic
equipment and now have successfully entered into the mobile phone
market
Measuring Instrument of Business Success: OPERATIONS
1. Productivity
the ratio of output (goods / services) to inputs (resources)
2. Effectiveness
3. Efficiency
Measuring Instrument of Business Success: : HRM
1. Motivation and employee satisfaction
2. Employee turnover
3. Employee skills
Small vs Large business
• Main consideration:
Provision of good healthcare
facility and high quality of
environment.