Voice

Assistants-
How has it
Evolved?
 • Amazon Alexa – Is known for its

Who is in the
Compatibility across devices, and creates
an Ecosystem Experience Best for Device
Compatibility
best position to • Google Assistant – Is known for its

win the voice Accuracy, Intelligence and its Open-

Source compatibility across the

wars?
developers community.
• Apple Siri – Very Restricted to the Apple
Community.
 Attributes/Company Google Alexa Siri
Accuracy & Intelligence Strength Weakness Weakness
Communicates well Strength Strength Weakness
Time Management Strength Strength Strength
Resourcefulness Strength Weakness Weakness
Who is the Personality
Task completion
Weakness
Weakness
Strength
Strength
Strength
Strength

strongest and Interfaces with Application

Home automation
Strength
Strength
Strength
Strength
Weakness
Weakness

who is the Device Compatability

Ecosystem Intergration
Strength
Weakness
Strength
Strength
Weakness
Strength

weakest? Privacy Concerns

User Interface
Weakness
Weakness
Weakness
Strength
Strength
Weakness
Multi-Language Support Weakness Strength Weakness
Cost Strength Strength Weakness
Customization Strength Strength Weakness
Auto-Support Weakness Strength Weakness
Kind Strength Strength Weakness
Kids Friendly Strength Strength Weakness
What's Next for Google Assistant? What should be • Google has much more access to data which
the Google strategy in voice? How should it be it can process to information
•
different (or similar) from Apple and Amazon? After Bringing in a personality for the Google
Assistant, it can be powered to be the most
customer centric ecosystem,

Ideally, for Amazon: What's Next for

Amazon?
• Pharmacy Industry tapping into the
healthcare insurance sector
• The Home services Market, such as Salons,
cleaning services, Handyman, Appliances
Installation, repair and insurance,
• Peer to peer selling powered by Amazon’s
supplychain
• Gasoline delivery
• Online Education platform powered by AWS
• All of this on Alexa enabled, creating a
customer centric ecosystem to build loyalty
and retain marketshare.