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  • Prodex 2017

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    Tanheem Farhan
    13 views11 pages
    The document presents a pitch for a new line of PVC ceiling fans called GBreeze and XBreeze. GBreeze fans would be the generic version priced at BDT 3,600 each with an 8% profit margin, while XBreeze would be a designer version priced at BDT 9,600 each with a 20% profit margin. The cost to produce GBreeze is BDT 3,175 per unit and BDT 7,980 per unit for XBreeze. The proposal recommends shifting some product development funds to marketing and utilizing various media for promotion.

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    Original Title

    PRODEX-2017

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    The document presents a pitch for a new line of PVC ceiling fans called GBreeze and XBreeze. GBreeze fans would be the generic version priced at BDT 3,600 each with an 8% profit margin, while XBreeze would be a designer version priced at BDT 9,600 each with a 20% profit margin. The cost to produce GBreeze is BDT 3,175 per unit and BDT 7,980 per unit for XBreeze. The proposal recommends shifting some product development funds to marketing and utilizing various media for promotion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views11 pages

    Prodex 2017

    Uploaded by

    Tanheem Farhan
    The document presents a pitch for a new line of PVC ceiling fans called GBreeze and XBreeze. GBreeze fans would be the generic version priced at BDT 3,600 each with an 8% profit margin, while XBreeze would be a designer version priced at BDT 9,600 each with a 20% profit margin. The cost to produce GBreeze is BDT 3,175 per unit and BDT 7,980 per unit for XBreeze. The proposal recommends shifting some product development funds to marketing and utilizing various media for promotion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Team Case Busters

    GBreeze PVC
    Fans
    Presents

    “Your ticket to a cool indoor


    weather”
    Could it be the
    Superfan we
    need?
    Idea Pitching

    PVC Fans

    GBreeze XBreeze

    Pricing Cost analysis Budgeting Media


    PVC Fans

    If
    Successful

    GBreeze XBreeze

    • PVC fans are lighter, more long-lasting


    and cheaper
    • GBreeze are the generic fans, XBreeze
    are the designer fans
    GBreeze
    BDT 3,600 per fan,
    marked-up at a
    profit-margin of 8%

    Pricing
    XBreeze
    BDT 9,600 per fan,
    marked-up at a
    profit-margin of 20%
    Cost analysis
    GBreeze XBreeze

    Including labour and Including labour, material


    material costs, costs equal and designers’ costs, costs
    to a total of BDT 3,175 per equal a total of BDT 7,980
    unit produced per unit produced
    Budgeting
    Shift some of the product
    development budget into the
    marketing and promotion budget
    Media
    Utilize the social media,
    television, radio and
    newspapers
    Conclusion
    Any
    Thank
    questions?
    You!

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