The Bye-Bye Grease Barbeque Brush
Team 40: Matthew Grudzinski, John Fakouri, Mairead
Burwell, Brynne Venneman, Kathy Luong
Empathy & Problem
The problem we noticed was the
inability to efficiently clean between the
grill bars on barbeques and smokers.
This leads to bacteria and grime which
results in reduced food quality and
health risks. This forces individuals to
buy several brushes to clean their grill.
Market & Competition
Approximately 8 in 10 Millennials own
grills, 42% own 5 or more grill
accessories and 77% want more.
Millennials are the largest barbeque
users. We currently compete with Weber
and Masterbuilt (sell barbeques and
accessories).
Launch Strategy
We will leverage social media to create
"buzz." We will use video commercials
(e.g., TV, YouTube) to expand to other
demographics. We will provide samples
to get customers excited (word-of-
mouth), while creating contracts with in-
store and online retailers.
Team
Our team of five Olin students are experienced in the start-up process and are
pursuing interests in fields outside of business such as statistics and ESG. We are
ready to launch the Bye-Bye Grease Barbeque Brush.
Solution & Value Creation
Our solution is a grill cleaner that has
arm-extensions on the sides, wrapped in
brushes, that cleans the top and in
between grill bars simultaneously. This
produces an in-depth, efficient clean,
while being an all-in-one product that
replaces the need for multiple brushes.
Financials & Investment
Our suppliers in China have estimated
production costs of $5 per unit. We
intend to sell at $19.99. Being
conservative (miscellaneous costs), we
project margins at $12. We need
investment for producing prototypes to
receive consumers' feedback.
Sourcing
We plan to manufacture in China
and have already contacted suppliers.
We will ship to a distribution facility in
the United States (most likely West
Coast). We will distribute to retail stores
(e.g., Walmart) and sell online.