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  • Street Lux

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    Mara Marian
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    The document provides a sales analysis and feedback for the Street Collection Luxembourg. It summarizes that: the collection accounted for 3.67% of total sales and earned 16,000 euro since March 1st; pink label sold better than expected while blue label had good impact; customers were satisfied but wanted more information on technical materials. Suggestions included using window stickers, increasing accessory diversity, and collaborating with an athlete.

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    The document provides a sales analysis and feedback for the Street Collection Luxembourg. It summarizes that: the collection accounted for 3.67% of total sales and earned 16,000 euro since March 1st; pink label sold better than expected while blue label had good impact; customers were satisfied but wanted more information on technical materials. Suggestions included using window stickers, increasing accessory diversity, and collaborating with an athlete.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views6 pages

    Street Lux

    Uploaded by

    Mara Marian
    The document provides a sales analysis and feedback for the Street Collection Luxembourg. It summarizes that: the collection accounted for 3.67% of total sales and earned 16,000 euro since March 1st; pink label sold better than expected while blue label had good impact; customers were satisfied but wanted more information on technical materials. Suggestions included using window stickers, increasing accessory diversity, and collaborating with an athlete.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Street Collection Luxembourg

    Sales analysis

    • 3.67% weight of total sales


    • 16.000 euro accumulated since 1st
    March
    • Average price Street: 16.17 euro
    • Average price Luxem: 17.03 euro
    Customers general • Customers were very pleased with this collection, having
    an advantage versus the other young brands
    feedback • Client needs for gym products were totally met within our
    products
    • Creating an area exactly in the middle of the shop helped
    to easier identify the specific products
    • Design, quality and price are very competitive, this is a
    constant feedback of our customers
    • Customers ask for information regarding technical
    materials properties and we are totally missing it
    • Contrary to what we initially thought, Pink sold
    better than Black and Green label
    • Blue label has very good impact
    • Feminine and comfy
    • Very good quality of technical materials
    Product feedback • Polyamide fabric has a great quality
    • Flashy and pop colors
    • Mono products as sculpt leggings and tops,
    shorts and t-shirts sold very good as prices are
    cheaper than our competitors
    • Promo on yoga carpets helped us to be sold out
    in this product
    H&M: low price, lower quality
    and variety
    Competitors
    Oysho: wider variety and quality
    H&M, Oysho, Cotton, sport brands but overpriced

    Cotton: similar price with STR,


    more variety in shorts and t-shirts

    Sport brands: better quality,


    wider variety, technical materials
    Street stickers in the
    window Information about
    technical materials
    Street coordination
    Suggestions
    More diversity in Collaboration with a
    accessories( caps, famous sport
    bandanas, watches) personality

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