Core competency of

corporate
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 Core competency

• The core competencies definition is a resource or capability that gives a firm

competitive advantage. Core competencies are the business functions or
operational activities that a company does best. A company’s core
competencies are what differentiate it from the other competitors in its
industry. They are also the resources and capabilities that allow the
company to achieve profitability.
 Pitt and Clarke define

Core competence as assets and skills that are knowledge based, distinctive,
firm specific and difficult to imitate and they added that they can be formed by
using the tangible and intangible value generating assets and resources
• a capability must meet three terms to be estimated as a core competence;
• customer value,
• competitor differentiation and
• extendibility (Kak,2002; 1).
 The key of core competence

• factor that a business sees as central to the way the company or its
employees work. It fulfills three key criteria:
• It is not easy for competitors to imitate.
• It can be reused widely for many products and markets.
• It must contribute to the end consumer's experienced benefits and the value of the
product or service to its customers
• Value chain describes the full range of value-adding
activities required to bring a product or service
through the different phases of production,
including procurement of raw materials and other
inputs, assembly, physical transformation, Value chain
acquisition of required services such as transport or
cooling, and ultimately response to consumer
demand