NATIONAL ORGAN AND TISSUE TRANSPLANT ORGANIZATION

ORGAN DONATION DRIVE

Prepared and presented by:

Arpita Pandey
Ingit Debnath
Kumud Goswami
Prakhar Gupta
Prakhar Agarwal
Akshita Gupta
 BE
A
HE
RO
You know what superheroes and organ donors have in
common?

They both SAVE LIVES!

Become a hero for a social

Become a hero for a social
cause.
cause.
Give someone the ‘GIFT OF
Give someone the ‘GIFT OF
LIFE’
LIFE’
 Some Notable Donors..

Rajnikanth
Aditya Jyot Eye Donation
EYES campaign

Gautam Gambhir

Pledged to donate his organs

ALL ORGANS
 Some Notable Donors..

Aishwarya Rai
Bachchan
Eye Bank Association of India
EYES

Priyanka Chopra

Goodwill Ambassador of
ALL ORGANS
UNICEF
The Story of Youngest Donor of Mumbai

 7 year old Deyaan was returning back to Australia from Mumbai

 When he suddenly collapsed and was rushed to the hospital was

found to have sustained multiple blood clots.

 The family decided to donate his organs to four critically ill patients

 His heart was given to girl named Madhavi who was of the same age
as him

 Deeyan’s liver was donated to a 31-year-old man . And two boys

aged 11 and 15, both were the recipients of his kidneys.
STATISTICS

Spain
46.9 Spain leads the world in organ
donation.

U.S.A
31.96
the U.S. population, 90% of adults
support organ donation but only 50%
are actually signed up as donors.

India
0.8 India has among the lowest rates of
organ donation in the world
 Every 9 minutes,
One Donor can a new person is
save 8 Lives getting added to
the Transplant
Waiting list

80% of people
support Organ Lack of Donor
Donation but only results in
60% of them have 19 Deaths
actually signed up every day

Source: www.statista.com
WHAT CAN YOU DONATE ?

EYES

LUNGS
KIDNEY

LIVER INTESTINES

PANCREAS
HEART

Source: organdonor.gov
ADVERTISING
POSTERS
 PLACEMENT

Reality/Talk 3 Entertainment
1 News Coverage 2 Show
Your Picture Here

Voice 6 Social Media

4 Messages 5 Email Blasts

Posters & Common High Traffic

7 Newsletters 8 Gathering 9 Areas

Frequency Type of Shows Length of

Coverage
 PROMOTION

Social Marketing

Stories of Individuals touched by Organ

Donation

Kiosks to register people at spread awareness

Segmenting audiences for different messages

Tie up with organizations and colleges for

better reach

Theme Story Line

 IMPACT
01 Helps in the Grieving process

02 Improves others quality of life

03 Sign of gratitude and giving

back to the society

04 Motivation for others

 STORY OF A 21 MONTHS
OLD BABY

UNFORTUNATELY A
21 MONTHS OLD
BABY PASSED AWAY. PARENTS DECIDED
TO DONATE THE
PARTS TO HAVE HIS
PERSENCE IN
WORLD
CREATING AWARENESS
HOW CAN YOU BECOME A DONOR?

01 Go to our website
https://www.notto.gov.in/

02 Register yourself

03 Then fill up a form to pledge

and get your donor card.
 O U
K Y
AN
T H