ITALY

The land of divine art, ancient culture and

earthly pleasures
GROUP MEMBERS

Tasnim ferdouse Shushmit

Tasneva Araby Neva
Shamsul Alam
Sidrat Asmika Chowdhury
Zareen Tasnim Prome
Halima Akter Anita
Introduction

Italy, a European country with a long Mediterranean

coastline, has left a powerful mark on Western
culture and cuisine. It covers an area of 301,340
km2 (116,350 sq mi) and has a largely temperate
seasonal and Mediterranean climate. With around
61 million inhabitants, it is the fourth-most
populous EU member state. It's the eighth largest
economy in the world and is a highly developed
nation. This makes Italy lucrative for Foreign Direct
Investment.
 Geographic Location
Location:
 Southern Europe
 Italy share border with Switzerland, France,
Austria, and Slovenia.
 Italy has a coastline area of 7,600
kilometers by the Adriatic Sea.

Size:
 Water: 7,200 sq. kilometer
 Landmass: 294, 140 sq. kilometer
 Total: 301 ,340 sq. kilometer
 Landmass Regions: 20 regions (Sardinia, Trentino-Alto
Adige, Aosta Valley and Friuli-Venezia Giulia).
 Provinces: 110
 Communes: 8100
Geographic Location
Climate:
 Inland northern areas of Italy (Turin, Milan): Cool, humid
subtropical climate.
 Coastal areas of Liguria and the peninsula south of
Florence generally fit the Mediterranean climate profile.

Natural resources:
 Arable land-22.4%,
 Steel-7th largest exporter,
 Sienese & Carrara Marbles.

Environmental current issue:

 Air pollution from energy and heating.
 Transportation and industrial sources: Polluted inland waters,
acid rain.
 Insufficient industrial waste treatment and disposal programs.
 Culture
Language
 The official language of the country is Italian with 93 percent speaking
it.
 Other languages spoken by native Italians include Albanian, Bavarian,
Catalan, Cimbrian, Corsican, Croatian, French, German, Greek,
Slovenian and Walser.

Religions
 The major religion in Italy is Roman
Catholicism with 80 percent belonging
there.
 Muslim, agnostic and atheist make up the
other 20 percent of the population.
Art and architecture in Italy
 Italy has a number of architectural styles, including classical Roman,
Renaissance, Baroque and Neoclassical.
 Italy is home to some of the most famous structures in the world, including
the Colosseum and the Leaning Tower of Pisa, Valle d'Aosta Fort Bard, the
Verrès Castle and the Ussel Castle.

Traditional Italian Clothing

 Includes Women’s colorful embroidered skirts and bodices over light-
weight chemises or blouses, with elaborate hats decorated with flowers
or fruit.
 Includes Men's traditional clothing embroidery and metal buttons and
pins.
 One notable traditional Italian fabric is a waterproof type of wool called
orbace.
Italian Food
 Italian Wine, cheese and pasta are important part of Italian meals.

 Wine: Barolo, Brunello Di Montalcino, Classic Chianti, Fiano Di Avellino

 Pasta: includes penne, spaghetti, linguine, fusilli and lasagna.

 Pizza: Pizza Margherita, Pizza Quattro Stagioni, Neapolitan Pizza

 Cheese: Mozzarella, Ricotta, Pecorino, Gorgonzola, Robiola

Italian holidays and Festival
 Italians celebrate most Christian holidays.
 The celebration of the Epiphany, celebrated on January 6, is much like Christmas.
 Belfana, an old lady who flies on her broomstick, delivers presents and goodies to good
children, according to legend.
 Pasquetta, on the Monday after Easter, typically involves family picnics to mark the
beginning of springtime.
 November 1 commemorates Saints Day, a religious holiday during which Italians typically
decorate the graves of deceased relatives with flowers.
 April 25 is the Liberation Day, marking the 1945 liberation ending World War Il in Italy in 1945.
Technology
Social
Economica
Political
l
PEST
Analysis
 The politics of Italy take
Italy was a fascist place in a framework of a
dictatorship during the parliamentary, democratic
second World War republic, and of a multi-
Technology

Economical

Political
party system.
Social

The Italian judicial system is

based on Roman law modified by
the Napoleonic code and later
statutes.
 Italy has a capitalist economy Italy is the 8th largest economy
with high GDP per capita and of the world.
Technology

Economica
developed infrastructure.

Political
Social

Italy ranked 12 in the list of Italy has the 4th largest gold reserve

l
countries by GDP on basis in the world
of PPP

Italy has a Debt ratio of 132.10%

 Italy is a country of culture with .
Italy has an exceptional adult
strong family values
Technology

literacy of 99%

Economica
Political
Social

l
Bourgeoisie 10% of population, white collar
.
middle 17%, urban petit bourgeoisie 14%

Rural petit bourgeoisie

. 10% of population,
urban working class 37%, rural working class
9%
Italy has really good infrastructures
that supports the growth of various Technological advancements are making
technologies, like Wi-Fi stations the work force skilled with technical

Economica
Technology
spread out across the cities knowledge in quality production and

Political
Social
tourism

l
R & D and innovation are growing rapidly
which increased perception of attractiveness
to 70% in 2016
 European
European Union
Union

Regional
Economic Eurozone
Eurozone
Integratio
n

Organisation
Organisation for
for Economic
Economic Co-operation
Co-operation
Development
Development (OECD)
(OECD)
 Italy has historically maintained active relations
with eastern European countries, Libya, and the
Palestinians.

Trade
Trade with
with other
other EU
EU members
members accounts
accounts for
for more
more
than
than half
half of
of Italy's
Italy's transactions.
transactions.
Trade
Relatio Other major trading partners include the United
States, Russia, China, and members of the
n Organization of the Petroleum Exporting Countries
(OPEC).

The most avid customers of Italian exports are

Germany, France, the United States, the United
Kingdom, and Spain.
 CPI Since their
trend is going
higher
investors will
52/180 potentially
try to settle
their business
and invest
share

The higher the points the more a country is

corrupted free according to cpi
 Key Companies
Ferrero is an Italian
manufacturer of branded
chocolate and confectionery
products.

Intesa Sanpaolo is an Italian

banking group and it is one of
the largest banking group in
Italy.

Ferrari is an Italian luxury sports

car manufacturer based in
Maranello, Italy
Key Companies
Assicurazioni Generali is an
Italian insurance company, the
largest in Italy and third in the
world.

Giorgio Armani is an Italian luxury

fashion house founded by Giorgio
Armani which sells designer
luxury consumer products.

Gucci is an Italian luxury brand of

fashion and leather goods.

Bulgari is an Italian luxury

brand known for its jewellery,
watches, fragrances,
accessories and leather goods.
Key Resource
Mercury Coal

Marble Natural Gas

Crude Oil Zinc

Pyrite Barite
 Interesting Fact
1 Mozzarella: Italian cheese balls, originally made from
buffalo milk

Italian pasta is renowned worldwide and there are more

2 than 200 different shapes.

Italy is the fifth most visited country in the world,

3 welcoming some 46 million foreign visitors annually. It's
also the fifth most populous country in Europe.

The colors of the Italian flag—green, white, and red—have

4 special meaning. Green represents hope, white represents
faith, and red signals charity.

In central Italy, there is a fountain that flows red wine 24-

5 hours a day.
Conclusion
Italy is one of the most developed countries in
the world. Right now the country has a skilled
working force, reinforced by technical
knowledge and also it has a lot of arable land
and natural resources. Also the political
condition is somewhat stable, although leaning
more towards the right.

After going through all of the meticulous

analysis it can be said that Italy is somewhat a
good option for Foreign Direct Investments.
However it’s a bit risky but it should not be a
problem for countries with low uncertainty
avoidance index.