IMPORTANCE OF BEHAVIOURAL SCIENCE WITH

RESPECT TO PSYCHOLOGY AND SOCIOLOGY.

BEHAVIOURAL SCIENCE.

Behavioural science, any of various disciplines
dealing with the subject of human actions,
usually including the fields of sociology, social
and cultural anthropology, psychology, and
behavioural aspects of biology, economics,
geography, law, psychiatry, and political science.

Encyclopaedia Britannica

Various features of the cluster of behaviourist
doctrines have been widespread in the human
sciences
 BEHAVIOURAL SCIENCE AND
PSYCHOLOGY.

Psychological behaviourism is a form of
behaviourism — a major theory within
psychology which holds that generally human
behaviours are learned — proposed by Arthur W.
Staats. The theory is constructed to advance
from basic animal learning principles to deal with
all types of human behaviour, including
personality, culture, and human evolution.

Psychological behaviourism (PB) extends behaviourism
to the realm of psychology, positing that a person’s
psychology can be explained through observable
behaviours The components of a person’s psychology
include personality, learning, and emotion. Arthur W.
Staats was the first to propose that personality consists
of a collection of learned behaviours that arise from the
interplay of a person’s environment, biology, cognition,
and emotions.


This theory of personality is a main component of
psychological behaviourism that separates it from
theories of behaviourism that preceded it. Behaviourism
as a whole describes the theory that positive and negative
reinforcements determine behaviour
Psychologists primarily attempt to understand
the behaviour of individuals. By
that we mean that the level of analysis is the
individual person (not a group).
Psychology gives us insight into how an
individual
 LEARNS
IS MOTIVATED

PERCEIVES

DEVELOPS PERSONALITY

DEALS WITH CONFLICT

ACQUIRES ATTITUDES
 BEHAVIOURAL SCIENCE AND
SOCIOLOGY.


Sociologists define society as a system of
uses and procedures of authority and mutual
aid of many groups coupled with division of
control of human behaviour and liberty.
Sociology is the science concerned with the
organisation of structure of social groups.
It is the science of behaviour of a man in a
society or group of human beings.Society is
agroup of people who must be mentally aware
of each other.

Sociologists have provided great insight into
the collective behaviour of people In groups.
For example, this discipline has shown us the
influence of powerpositions within groups;
how conflict arises and is resolved within
groups ; the influence of culture and so forth.
The level of analysis is the GROUP.
• Behavioural sciences include substitution of methodological
rationale for a theoretical one.The unity of various behavioural
sciences lie in their common method. The differentiation among
them is thus a division of labour,not a difference in point of
view.