Module 10 PACKAGING DESIGN

INTRODUCTION
• Packaging is a process of covering, wrapping of goods into a
package. Packaging involves designing and producing
wrapper for a product.

• Packaging is essential for offering goods in safe and secured

position to consumers.

• Packaging’s role is threefold:

 To sell the product
 To protect the product
 To facilitate the use of the product
ROOTS OFPACKAGING
• Over the past two centuries, burgeoned in response to an exponential
rise in global commercial activity.
• The origin of the modern packaging industry can be traced back to the
late 18th century , when the industrial revolution heralded widespread
changes in manufacturing. Before, then most manufacturing processes
were dependent on manual labour and small- batch production.
• Mechanization not only accelerated the production of all types of
commodities, but also influenced their packaging.
• The faster production ,the greater need for packaging supply could now
anticipate and even outstrip demand , so packaging needed to attractive
as well as functional if products were to survive market competition .
TYPES OF
PACKAGING
CONSUMER PACKAGING INDUSTRIAL PACKAGING
•Designed for consumers convenience •It is designed to focus on the handling
and appeal, marketing consideration and convenience and protection during
display. transportation.
•The main emphasis is on marketing. •The main focus is on logistic.
The classification of packaging can also be based on level of
packaging done on the product.
• Primary : -Direct contact with product. & Maintain product quality.
• Secondary : -It contains product and primary pack presentation ,
protection
• Tertiary : -Transport shipping , warehouse storage, bulk handling.
REASONS FOR PACKAGING DESIGN
• Product quality must be maintained.

• Customers must be able to easily access and use the product without
harming themselves or contaminating the product.

• All aspects of a pack development that may give rise to quality

problems must be identified and minimized by good design.

• This packing design coordinator must be fully aware of the

involvement required by marketing, quality assurance and production.
• Once it has fulfilled its role of attracting the consumer’s attention and
setting up the expectations which have encouraged purchase of the product,
packing then has a vital role to play in assisting the product to meet those
expectations.
• In addition to containing , protecting and preserving, all of which will
almost certainly be taken for granted.
• Packing works in practical terms by delivering the product into its intended
market and to the end user , in such a way that it is convenient and safe to
use.
PROBLEM FACED WHILE PACKAGING

Overweight Breakage

Moisture and
Pilferage temperature
FUNCTIONS OF PACKAGING

PRIMARY FUNCTIONS
PRESENTATION

CONVENIENCE PROTECTION

ECONOMY PRESERVATION
• Presentation: Presentation of a product should be attractive and eye
catching.
• Protection: Protection increases life cycle of a product.
• Preservation : It preserves original colours, quality, flavour, etc.
• Economy : Packaging of a product should be economically feasible.
• Convenience : Packaging should be light to handle.
SECONDARY FUNCTIONS

CONTAINMENT

HANDLING IDENTIFICATION

LABELING SUITABILITY
• Containment : Premeasured, pre-weight and then
placed in box.
• Identification: Packaging helps to identify the
products easily.
• Labelling : Its helps to promote the sale of goods.
• Handling : When packaging is light in weight it
facilitate easy to handling of cargo.
• Suitability : It should be match with the product.
ROLE OF DESIGN
• Design itself , is a purposeful, conscious effort to establish order from chaos,
replicates almost exactly what evolution is constantly doing to all matter.

• In seeking evolutionary lasting principles for design it might be deemed essential to

rethink the human purpose.

• This has brought us to a troubling paradox in design. If we leave things as they are
we face certain failure, though recent history dictates that any change in the way
we think.
FACTORS INFLUENCING PACKAGING
Consumer

DESIGN behaviour

Economic
Competition
factors

Distribution Social/
PACKAGING culture
channels DESIGN issues

Production Technology
manufacturing
Legal
issue
MATERIAL
• The choice of material used for a closure is determined by
the demands of the product, the expected life of the pack,
the need for reclose ability and the desired product image.

• Performance properties of materials, such as the barrier

offered to the passage of moisture, oxygen, carbon dioxide
and light are known and are the remit of the packaging
technologist who will have access to the required data.

• This data can be used as first guide to material selection

,ruling out the unsuitable and guiding the designer.
 MC DONALD’S
• The scale and size of a cooperation like MC Donald's has
unavoidable effects on the environment. In fact, throughout
much of the past couple of decades, fast food chains has been
pressured into changing their packaging to become more
environmentally responsible.

• First it was the removal of CFCS from the blown polystyrene

burger containers and then it was the containers themselves that
had to be removed, replaced by an ultra-thin paper wrapper and
a belt of cardboard.
• However, it is not only the burger packaging that
was required to clean up its act the drinks
containers, the straws, the cutlery and the trays
have all received modification to bring them into
line with what many consumers saw as minimally
acceptable environmental standings, especially for
packaging such short- lived products as fast food.

• In all cases of fast food, the packaging remains

long after the food has been consumed, leaving are
considerable legacy of litter and wasted resources