TALENT MANAGEMENT OF LOCALS – STRATEGY

TOWARDS EVANGELISM

“Evangelism” marketing is an advanced form of word-

of-mouth marketing in which companies develop
customers who believe so strongly in a particular
product or service that they freely try to convince others
to buy and use it. The customers become voluntary
advocates, actively spreading the word on behalf of the
company.

1
TALENT MANAGEMENT OF LOCALS – STRATEGY
TOWARDS EVANGELISM

 Challenges
 Poor Infrastructure in Gulf Countries
 Competition to Attract Talent

– GE Vs Public Sector
- GE Vs Local Pvt Companies
 Better Compensation and Shorter Working Hours offered by Public
Sector

2
TALENT DEVELOPMENT AND LEADERSHIP PROGRAMS
EVANGELISTS OF ‘GE’

Edison Engineering Development Program (EEDP)

Human Resource Leadership Program (HRLP)
Experienced Commercial Leadership Program (ECLP)
Financial Management Program (FMP)
Corporate Audit Staff (CAS)
3
KEY ELEMENTS FOR GE TO ENTER INTO JOINT
VENTURES

03 04
VALUE EFFECTIVE
PROPOSITIO RESTRUCTURI
N NG

02 05
THE
MATERIA
RIGHT
L SHARE
PEOPLE

01 06
EFFECTIVE
&
THE
TAILORED
RIGHT
INTEGRATI
PARTNER
ON
 JOINT VENTURE MODELS

MINORITY INTEREST MANAGEMENT INTEREST

GE held less than 20% ownership in JV with limited or no GE held large stake of ownership in JV, with

operating management rights, thus it wasn’t preferred. major operating management rights and control

over compliance matters.

 EXAMPLES OF GE’S JVS IN MENAT

GE-MUBADALA JV
GE EL SEIF HEALTHCARE ARABIA
GE & AL SHAHEEN ENERGY SERVICES