Sales And Distribution Management

Course Code: 19MMT502A

Course Leader: V. Nagendra
Presented by : Shaik Saleem

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 A.1.
Discuss the background study regarding case study “Sunshine
Lumieres Pvt Ltd” – appended at the bottom of this document - and
define clearly any four key business problems to be solved in the
organisation.
• Sunshine Lumieres was established in 1992 in Bangalore, India to
manufacture lamps mainly for household use.
• The market in India was large and growing due to the increasing
affluence and the massive rural electrification programmes of the
Government
• After working in some leading companies, Mohan felt it was time
for him to exploit his innovative skills and create world class
products.

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 • The market dynamics slowly started changing due to increased competition from leading
brands looking to capture larger market shares.

• household lamps sold at around US$0.25 per piece at the retail level

• All good businesses solve some sort of problem for customers

• Applying your company’s skills and expertise to a problem in the market—is the basis for
design thinking

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 • If the current opportunities were exploited fully, it could lead to great fortunes or
himself and his family.

• India to manufacture lamps mainly for household use

 Consumer household lamps

 Industrial & commercial lamps
 Specialty lamps (office equipment)
 Automotive lamps
 Miniature lamps
 Energy efficient lamps (LED lamps)

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 THANK YOU 

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