Product Development

 Intolerant Consumer 

Aisling Forde
Amanda P de Sousa
Katelyn Acton Hogan
 Ideation exercise – consumer profile

Screening 1 – innovation strategy 

Trends 

Concept cards
Introduction
Screening 2- via focus groups

Rationale for choosing product

Sensory analysis findings and recommendations

 Intolerant Consumer​
Name:  Jen ​
Divorced​
Children: 1 Boy living at home - 16​
Age: 45​
Occupation: Account Manager in Tech

Top
industry

Idea
s!
 1) Mug Cake Ready-Mix
Satisfies all 4 pillars

• Premium: More expensive

ingredients such as coconut and
almond flour, stevia/xylitol and
natural/organic cocoa powder
and compostable packaging
• Disruptive Excitement:
Exciting, adventurous, new,
different, perfect for a single
serving.
Healthier, tasty,
• Out of Home: Free from wheat,
quality diary, soy and eggs, small and
ingredients, choice convenient ready to eat
of flavours, anywhere after 1 min in
inclusion, single microwave
serving option • The Future of Clean: packaged
easily prepared in small compostable/recyclable
and available, no packets
Trends - mug cake 

Prevalent on social Fits in with the Meets some of It also comes

media, influencers “Sugar-free” the top trends under “meal
and nutritionists and “No added for 2020  “ replacement and
using as a quick,
few ingredients,
sugar” trend Environmentally nutrients on the
healthier dessert friendly” and  go”
option when “plant based”
you're craving and “vegan”
something sweet! 

Generally use
Innovative, cupboard
Different and ingredients, our
Modern idea allows this
easy desert to be
taken anywhere,
just add liquid! No
need to feel
 2) Free From Granola Jar
Satisfies 3 of 4 pillars

Premium: Good quality,

healthy, natural, nutrient
dense ingredients packaged
in an attractive glass jar
Out of Home: Easily
transferred, stored and
contained. Ready to eat and 
tasty, very versatile, good with range of
complimentary foods
nutritious, good (yoghurt, fruit).
quality, The Future of Clean: Glass
sustainable, jar makes this
versatile, environmentally friendly
convenient while and attractive as it can be
reused to top up or store
nutritionally apt, other commodities.
high-fibre , good
Trends - Granola

Unsung hero of “Reduced sugar” or Glass packaging Easily free from “Plant based and Very much an
midweek breakfasts. “No added sugar” meets “sustainable nearly all the top Vegan” added inclusive product,
Getting more number 1 aspect and environmentally intolerances bonus as this tasty, healthy and
attention nowadays looked for in granola friendly” standard ( Wheat, Gluten, includes more of the uses nutrient dense
as its becomes in 2020. that is looked for by Eggs, Diary and market. premium ingredients
incorporated into many consumers. Soy). which are sought
different meals e.g.
Smoothies bowls
and porridge
toppings
'no added sugar' 
Ingredients:

Premium Chocolate mug cake:

Xylitol, Almond Flour (nuts), Cocoa Powder,
Tapioca Starch, Maize Flour, Buckwheat Flour,
Raising Agent (Sodium Bicarbonate), Stabiliser
(Guar Gum). 

Vanilla mug cake:

Stevia, Almond Flour (nuts), Tapioca Starch,
Maize Flour, Buckwheat Flour, Raising Agent
(Sodium Bicarbonate), Stabiliser (Guar Gum), . 

Lemon mug cake:

Stevia, Almond Flour (nuts), Tapioca Starch,
Maize Flour, Buckwheat Flour, Raising Agent
(Sodium Bicarbonate), Acidity Regulator (Citric
Acid), Stabiliser (Guar Gum), Flavouring. 
 Screening VIA
focus groups:
• Mug cake? Hmmmm interesting.....
• I like the sound of the flavours and the single pouch
idea.
• This sounds super filling?
• Ideal as part of my lunch.
• A dessert in a mug… nice!
• I don’t have much of a sweet tooth...
• Would save me  having to buy a whole GF cake for
myself when I only need one portion.
 Ingredients:

Premium Crunchy nut and coconut granola:

Gluten free oats, coconut shavings, macadamia
nuts (nuts), walnuts (nuts), flaxseeds (seeds), maple syrup,
cocoa nibs.
'no added sugar' 

Premium fruit and nut granola:

Gluten free oats, goji berries, dried elderberry, pistachio
(nuts), walnuts (nuts), sunflower seeds (seeds), maple
syrup. 
Screening VIA focus groups:

OMG, I love Finally, low sugar

granola yes, Looks so yummy option! Most of
upgrade is and its healthy! them are loaded
needed! with sugar 

Glass jar, now

Great idea, love Looks so tasty I
that’s attractive
the use of clean can't wait to shop
and the scoop is
ingredients. this!
very handy!
 Rationale for selecting
Granola
• After screening both products via the focus groups, Granola received the
most positive feedback and participants seemed more enthusiastic about
this option.
• When asked “ which would you rather buy?” All chose the Granola.
• Granola is already a very inclusive product but upgrading it through
different ingredients and attractive packaging makes the intolerant
consumer feel even more thought of and taken care of.
• For people that fit Jen’s profile, Granola is something that could really add
to her day, especially given she tends to skip breakfast.
• Ingredients wise, the granola was also more feasible for us to make and
trial at home
• Even though the mug cake satisfied more pillars, We feel the premium
granola and its packaging would be a better seller.
Our
selected
products:
I.) Premium fruit and
nut granola
 Our
selected
products:
ii.) Premium Crunchy nut and
coconut granola:
Just as nutritious and yummy as
with fruit!
 Sensory Analysis – results and recommendations
• 57% of individuals extremely enjoyed and 43% very much
enjoyed the flavour of the granola (Figure 1).
• 86% of individuals extremely liked the texture of the granola
• 71% of individuals extremely liked the appearance of
the granola
• 71% of individuals were extremely likely to purchase the
granola and the other 29% of individuals were very much Figure 1 – Pie chart demonstrating how much individuals like
the food product.
likely to purchase the granola.

- Focus group included 7 individuals. In the future, it would

be interesting to conduct sensory testing on a larger sample
group for accuracy.