FILM AND TOURISM INDUSTRY

FINDING THE OPPORTUNITIES FOR

FILM AND TOURISM INDUSTRY
COLLABORATION
 What is film tourism ?

• Film tourism shows the effects that film TV –

production can have on our travel decision, which
inspire people to experience the screened places
firsthand,
• It is an excellent vehicle for destination marketing,
and also present new product development
opportunities, such as location tours, film museums,
exhibitions etc.
 Impact of cinema.

• Cinema in recent year emerged as a powerful

tool for the development and promotion of
destinations. Several destinations have gained
in terms of tourist influx by being the venue/
location of popular domestic and
international cinema.
 How image being created
• Most of us have combined the essence of
romanticism with the city of Paris because big
studios have been used Paris as the setting for
a lot of romantic comedies.
• In addition to the exposure provided through
such films, there are many auxiliary gain to the
destination like income generation,
investment, job, creation, which contribute to
the overall economic development of the
respective destination.
• India in addition to being one of the leading film
producing countries with the filming community
spread across various regions of the country, it is
the world’s largest film producer, producing over
1600 films per year with Tamil (262), Telugu (256)
and Hindi (221) being the three largest film
producing languages. Chennai (Tamil), Hyderabad
(Telugu) and Mumbai (Hindi & Non Hindi) cater to
over 90% of feature films produced in India with
film tourism potential.
• Filmmaker Yash chopra popularized
Switzerland among Indian tourists with his
movies so much that the country honoured
him by renaming a train and one of their lakes
after chopra.
• Tourist footfalls to New Zealand increased
about four times after the release of ‘Kaho
Naa pyaar Hai’ IN 2000.
• And Film ‘Zindagi Na Milegi Dobara’ has done
wonders for spain tourism
• For India in 2001 Dil chahta Hai increased
toursit arrival for Goa.
• There are plenty of examples like these to
show that cinema and tourism share a deep-
rooted relationship and films have a
considerable influence on traveler when
choosing a holiday destination.
• The example establish that movies are actually
the best travel brochures.
film location Impact of visitor number
Harry potter England 50% increase
frozen Norway 37% increase
The beach Thailand 300 % increase
Mission impossible 2 Sydney national park 200% increase
troy turkey 73 % increase
Brave heart Scotland 300 % increase

(Source- championtraveler.com, DECCAN chronicle Feb, 2016)

• However, destination image demonstration in
film should be based on strategic planning and
the analysis of film tourism peculiarities, film
audience experience, destination specifics and
etc.
• The ministry of tourism of Singapore
( Singapore Tourism Board) in 2004
announced three year plan of expense of 7
million dollars in order to attract international
film producers.
 Issues.
• Several countries have friendly policies to help
filmmakers shoot at ease.
• In New York you just have to approach one
office and they take care of all the permits.
• Whereas in Maharashtra you need some ten
clearances.
 Conclusion
• Film tourism is a growing field of research and
different scholars explore this subject from
different perspectives. Some of the
researchers are trying to understand audience
experience, while others are focusing on
destination image formation and its marketing
potential.
THANK YOU