SOCIAL PSYCHOLOGY

NEEDS FOR UNDERSTANDING INDIVIDUAL

• Social perception
• Social cognition
• Attitude and beliefs
• Prejudice and discrimination
• Social influence( changing others
behavior)
• Aggression
SOCIAL PSYCHOLOGY IN
WORK SETTINGS
SOCIAL PSYCHOLOGY GOES TO WORK
• Job satisfaction
• Prosocial behavior at work
• Leadership
• The social psychology to
entrepreneurship
Job satisfaction
• While we studied attitudes, we came to a
conclusion that , we are rarely neutral to the
social world.
• Jobs are no exceptions to this rule , if asked ,
most persons can rapidly report their attitudes
towards their jobs and also toward the
organizations that employ them.
• Organizational commitment.
CAUSES [JOB SATISFACTION]
• ORGANIZATIONAL FACTORS
1. fair reward systems.
2. high respect for boss.
3. participation in decision making.
4. appropriate work load.
5. comfortable , pleasant work setting.
CAUSES [ PERSONAL FACTORS ]
• Status
• Seniority
• Match between interests and work
• Genetic factors
EFFECTS OF JOB SATISFACTION
• Policies and practices that enhance performance.
• Good performance by employees.
• Company is financially successful.
• Good wages and benefits.
• Good reputation. High job satisfaction
PROSOCIAL BEHAVIOUR AT WORK
• These are those helpful actions that benefit
others but have no obvious benefits for the
persons who perform them.
 FORMS OF PROSOCIAL BEHAVIOR

• ORGANIZATIONAL CITIZENSHIP
BEHAVIOR – these are those behaviors which
occur within an organization that may or may
not be rewarded by the organization.
• Example – how the individuals in an
organization seek to help one another?
WAYS OF PERFORMING PROSOCIAL
BEHAVIOR.
• ALTRUISM – helping others to perform their
jobs.
• CONSCIENTIOUSNESS – going beyond the
minimum requirements of a job, doing more
than is required.
• CIVIC VIRTUE – participating in and showing
concern for life of the organization. for ex –
attending voluntary meetings.
• SPORTMANSHIP – showing willingness to
tolerate unfavorable conditions without
complaining. If an employee decides to GRAIN it
or BEAR it , then he or she is showing this type
of OCB.
• COURTESY – making efforts to prevent
interpersonal problems with others.
WHAT FACTORS AFFECT HELPING AT WORK?
• SOCIAL IDENTITY – this is the extent to which
the employees identify with the companies with
which they work.
• DISTRIBUTIVE JUSTICE – do people get
rewards that reflect the size of their
contribution.
• PROCEDURAL JUSTICE – are the procedures
used to determine who gets what fair?
• INTERACTIONAL JUSTICE – do the people
who distribute rewards treat the recipients
openly and with courtesy.
LEADERSHIP
• DEFINITION – it is a process through which
one member of a group influences other group
members toward attainment of shared group
goals. A LEADER IS A PERSON WHO
INFLUENCES THE GROUP TO MAXIMISE
THE OUTPUT FROM THE GROUP MEMBERS.
GREAT PERSON THEORY OF LEADERSHIP
• The view that leaders possess certain traits that
set them apart from other persons, traits that set
them apart from other persons , traits that are
possessed by all leaders , no matter where or
when they lived.
DIMENSIONS OF LEADERS BEHAVIOUR
• INITIATING STRUCTURE – [production
orientation] they are primarily concerned with
getting the job done . They engage in such
actions as doing favors for subordinates ,
explaining it to them , and watching out for their
welfare.
• CONSIDERATION – [person orientation] helps
in establishing good relations with their
subordinates. they engage in actions such as
favoring subordinates .
• STRUCTURE – highly concerned for production
and highly concerned for people.
 THE SOCIAL PSYCHOLOGY OF
ENTREPRENEURSHIP
• ENTREPRENEURS are individuals who
recognize an opportunity for a new business and
actually start one. people who start a new
business and own it.
• A GOOD IDEA PROVIDES A STRONG
START FOR ENTREPRENEURS ….. BUT
IT IS DEFINITELY NOT THE ENTIRE
STORY.
 REGULATORY FOCUS THEORY
• An important framework for understanding that
in regulating their own behavior in order to
achieve desired end state , individuals adopt one
of two contrasting perspective : a promotion
focus , in which they focus primarily in attaining
positive outcomes , or a prevention focus , in
which they focus primarily on avoiding negative
outcomes.
▫THANK YOU