Professional Documents
Culture Documents
● WHO
● WHAT
● WHEN
● WHERE
● WHY
● HOW
WRITING THE NEWS
Types of News
● Straight News
● News Feature
The Inverted Pyramid
Lead
Supporting
Details
The LEAD
LEAD (others lede)
❏ WHO
❏ WHAT
❏ WHEN
❏ WHERE
❏ WHY
❏ HOW
NOVELTY LEADS
❏ QUESTION
❏ QUOTATION
❏ CONTRAST
❏ EPIGRAM
❏ PUNCH
❏ PICTURE
Writing the Lead