Market Analysis

Home Automation System

INDIA- Future Trends
 India
Market FDI Inflow In India
Profile

USD Million

Source: Ministry of Commerce and Industry

Cumulative FDI Inflow From 1991 to July 2009

 India
Market Urbanization Trend
Profile

Urban Population Percentage

2001 2016 States 2001 2016 (E) 2026 (E)
India 27.8 31.1 38.2
Delhi 93.2 96.3 98.8
Chandigarh 89.8 89.8 95.6
Pondicherry 66.6 70.2 83.1
Dadra & Nagar Haveli 22.9 62.6 80.7
Haryana, Punjab, Delhi Goa 49.8 62.8 77.6
Tamil Nadu 44.0 59.5 74.8
Mizoram 49.6 54.9 68.6
Maharashtra 42.4 48.2 61.0
Andaman & Nicobar 32.6 42.6 55.1
Gujarat 37.4 41.8 53.0
Punjab 33.9 41.0 52.5
Arunachal Pradesh 20.8 38.6 52.2
Karnataka 34.0 38.8 49.3
Maharashtra, Gujarat Haryana 28.9 36.1 46.3
Uttaranchal 25.7 31.4 37.3
West Bengal 28.0 28.7 35.1
Madhya Pradesh 26.5 28.3 34.8
Jammu & Kashmir 24.8 27.9 34.5
Andhra Pradesh 27.3 27.2 34.0
Tamil Nadu, Karnataka Lakshadweep 44.5 28.2 31.3
Chhattisgarh 20.1 24.7 30.8
Kerala 26.0 25.3 30.3
Manipur 26.6 25.2 29.9
Rajasthan 23.4 24.2 29.1
Jharkhand 22.2 23.8 28.8
Uttar Pradesh 20.8 22.5 27.2
Urban Population Expected Trend Meghalaya 19.6 21.2 25.3
Tripura 17.1 20.0 24.2
0-20% (Low) Daman & Diu 36.2 22.3 23.4
Orissa 15.0 17.7 21.2
20-35% (Medium) Nagaland 17.2 17.3 20.0
Assam 12.9 16.1 19.4
35-50% (Mid-High) Sikkim 11.1 14.8 18.1
Himachal Pradesh 9.8 11.7 13.6
> 50% (High) Bihar 10.5 10.5 11.6
Source: Census Commissioner
Construction
Market Indian Construction Market
Profile

• Residential, Office space, Retail and Hospitality attracts close to 70% of the total investment in Indian construction market
Construction
Market Demand Projections – Pan India
Profile

Mn Sq Ft

Source: Cushman & Wakefield Research

Development Potential By Town Class

• Super Metros and Metros contributing almost 80% to the total

demand potential
Residential
Housing Residential

Three Segments of Indian Housing Sector

Luxury Housing Affordable Housing Low Cost Housing

• Demand for luxury housing emanating • Affordable housing is a relative term and • Refers to cost effective housing that relies
from upper class of the society varies with income class of the buyer on 'low cost technology'

• Luxury housing demand concentrated in
Metros and Tier-I cities
• Recession has dampened demand for this
segment in short term
• Market sentiment is that premium housing
segment is oversupplied in Metro towns
• General definition being cost of house as
5 times the annual household income
• Market demand driven by middle and
upper middle class of the society
• Requirement of over 20 millions housing
units for economically weaker section of
the society
• Major backing by the government in form
of incentives
• Demand in low cost housing is limitless

Developer’s Perspective

• Developers can not ignore low cost and middle income (affordable) housing segment

• Lot of developers are talking about diversifying their asset classes through different geographies

• Big players can not afford to have one segment focus

• At the lower end, volume replaces margins

• The demand in terms of units is phenomenal and developers getting into this segment can build for years to come

• Developers are not shifting from high-end to low cost housing. They are only branching out. Most of the big names getting into middle-
segment housing continue to build high-end projects
Construction
Market Office Space
Profile

Highlights

• Current financial crisis in the real estate sector has resulted in a number of major players having to stall or offload stakes in ongoing
projects

• Oversupply expectations are tempered by the fact that developers, cognizant of the flagging market, will strive to align released supply
with demand expectations

• Rentals in Mumbai and NCR are expected to decline marginally until between the second half of 2009 and the first half of 2010, following
which rates will begin to appreciate

Office Space Supply 2009-11 Excess Supply in Short Term

Mn Sq Ft
• Approximately 183 Mn Sq Ft of office space, including SEZs, to
be developed in the 7 major cities of the country over 2009-11,
which is expected to far exceed the incremental demand for
office space of about 122 Mn Sq Ft

Source: Knight Frank Research

Construction
Market Hospitality
Profile

Highlights

• The Indian hotel industry, a significant stakeholder of the tourism sector, witnessed the trickle down effect of the global crisis

• Foreign tourist arrival growth was marginal during Jan-Oct 2008 and recorded at 4.32 million as compared to 3.95 million during the
same period in 2007

• The impact of the recent terrorist attack on Mumbai city was adversely felt in the Mumbai hotel industry as well as other market

Hospitality 2009-12 • The growth of foreign tourists inflow pegged at around 15-16%
No of Rooms in the beginning of 2008, is now expected to be around 10%

• Over 42,000 new rooms are expected to be added to current

inventory across 10 cities by end-2012

• The dips in occupancy rates are expected to be of short term

• Major hotel players are expected to go ahead with their

projects, while keeping a low profile on their expansion plans

Source: Knight Frank Research

*Supply includes upcoming rooms in 5-star Deluxe, 5-star & 4-star hotels
Opportunity

 For Home Automation Systems

 Nascent Market with good opportunities
 Growing Awareness for High End Automation system
 Acceptance of Organized Players.
 Market Conditions improving , Positive Infrastructure
Growth .
Key Players for Lighting Controls
Market Size : 150 Cr ( Approx )

 Schneider Electric/Clipsal
 Bticino Axolute
 Dynalite
 Lutron
 ABB
 Crestron
 Unorganised Sector
Market Share
Key Players Market %
Schneider 40
Lutron 10
Unorganis ed s ector(A s ian) Legrand 10
Dynalite 5
15% Crestron 5
Unorganised sector(European) 15
Unorganis ed s ector(European)
Unorganised sector(Asian) 15
15%

S chneider
Cres tron
40%
5%

Dynalite
5%

Legrand
10% Lutron
10%
 How C-Bus works?

 The C-Bus Network consist of an unshielded twisted pair

(UTP) 'Cat 5' cable.
 The C-Bus Network is electrically isolated from the mains
power, and operates at safe extra low voltage levels (36 V
dc).
 All Input and Output devices are wired (free topology) to any
point in the C-Bus Network by a twisted pair cable, which
carries all communications between the Units.
 A large network is usually divided into sub-networks of 100
C-Bus Units, with a total cable length of 1000m per sub-
network. 
 C-Bus can control any type of load, digital and analogue.
 What C-Bus can offer?

C-bus can offer home controls through:

 Infra-red Remote
 Touch Screen
 PC
 Mobile/Telephone
 Web interface
 Application Areas…

 Residential- Villas, Bungalows, Apartments etc.

 Office Buildings- Boardrooms, Workstations etc.
 Hotels- Guestrooms, Lobby, Corridors etc.
 Commercial Facilities- Auditoriums
 C-Bus Product Groups

 Input Units
 Output Units
 System Units & Accessories
 Software
 MinderPro Security System
 Input Units

Saturn Neo
  DLT
           

                       
                       
  
Touch Screens

Temperature
Remote Sensor Scene Controller PIR Sensors
 Output Units

Relay Unit
 
Din Rail Dimmer unit
           

                       
                       
  
DSI Dimmer unit

Professional Series
Dimmer unit 0-10V Analog Output unit Infra-red Output Unit
 System Units & Accessories

 
Pascal Automation
Power Supply PC Interface Controller Telephone Interface
           

                       
                       
  

Network Bridge Ethernet Interface DALI Gateway Network Analyser

 Software

HomeGate
  Schedule Plus
           

                       
                       
  
C-Gate

HomeSpeak C-Lution
 What Clipsal MinderPRO Does?

 Tele-Control & Internet Access

 Time Programs & IR Transmission
 Security System
 Dialer to Telephones
 Door Station
 Keypads
Dynalite
 Dynalite
 Australian HQ company highly specialized in Lighting
control.
 RS485 based bus system.
 Din Rail Mountable
 Product Components :
 User Control Panels
 Colour Touch Screen
 Multifunction Sensor
 Dynalite Portable Programmer
 Dynalite Temperature Sensor
 Leading Edge Dimmer
 Dynalite Time clock
 Remote Controls
 Networking devices and products to assist in
integration to other systems
 Serial Port Interface
 Ethernet Interface
 Infra-red Transmitter
 Network Gateway
 Dry Contact Interface
 Dali Ballast
 Interoperability with Dali System
 AV integration :Has the capability to turn of / On or
increase or decrease the volume of any AV unit with
the help of a Infra Red Transmitter Receiver System
Specialized Modules
 Dedicated modules for the following
applications :
 Hotels
 Ballroom
 Apartment
 Lecture Room
 Boardroom
 Office
 Themed Venue
 ABB i-bus® EIB corresponds to the European system “European
Installation Bus”
 With ABB i-bus® EIB, electrical loads are not switched directly
instead from sensors (e.g. electronic push buttons) on a twin-core
data cable and are received by actuators.
 Can control shutters and roller blinds
 individual room temperature regulation
 Security
 Presence simulation
 Contacts check :whether all the doors and windows are closed.
 Intruder: Alarm signals are triggered if doors and windows are
forcibly opened or broken.
 Fire: Smoke detectors can also be integrated into the electrical
installation.
Text and switch functions can be freely
programmed on the PC and loaded into the
LCD display via an interface.

•Control and logging

Additional functions are made
possible in an electrical installation by
higher-order control procedures.
Features
 Uninterruptible EIB Power Supply
 Battery Module
 Interconnectivity Modules :
 IP Router
 IP Interface
 USB Interface
 Interface RS 232
 Optical Fiber Interface
 Sensors
 Weather Sensor
 PIR Sensors
 Daylight Sensors
ABB i-bus® KNX Lighting
 DALI-Gateways used to interface between DALI and KNX installations. Up to 128
DALI devices can be addressed, whereby 64 devices can be individually switched,
dimmed and controlled with a brightness value, via KNX.
 Switch/Dim Actuator
 Brightness Sensor
 EIB Presence Detector
 Watchdog Sensors with Multi lense,
 Fan Coil Actuator
 Room Thermostat with Display
 EIB Touch panel SMART touch
 Telephone Gateway
 Infrared Hand Held Transmitter
Security and Surveillance
 Passive Infrared Detector
 Dual Motion Detector
 Emergency Call Button
 Water Detector with Relay Output
 Optical Smoke Detector
 Gas Detector
Switch types
Market Approach for Full 2 Way
Team & Proposed Expansion
Achievements
 Established Marketing team in all major Cities
 Established rapport and introduced F2W to top
consultants, Electric Contractors, Architects
etc
 Successfully Installed F2W at AEPL HQ
Mumbai.
 Prospect Projects identified and proposals
submitted.
 Have order for one Residence in Bangalore
and few others at finalization stage.
Approach to Market

Strategy

Consultants / Contractors/
System Integrators BMS Partners
Architects Turn key contractors
Strategy
 Meeting ,Seminars
 Follow ups
 Project Identification/Qualification
 Design
 Proposal
 Negotiation
 Order
 Project Execution
Channel Development - Integrators Development

 Qualifying Channel partners and co-ordinating with them for

promoting Panasonic Automation.
 Conducting Training Session for the above and getting their
team ready .
 Getting leads form the Integrators and Project
evaluation for the same .
 Making Joint Presentations with Integrators to tap their
existing client base
 Key Integrators
 Innovative Ideals and services (Mumbai )
 Acetech Solutions (Mumbai )
Thank you