Principles of

Management
Class#4 –Oct 07,2020
IoBM
Undergrad Class 8409
Faculty : Muhammad Ayub Khan
 Topics today
Assessment Global
PLANNING
Scheme Mindset

Base of Planning
Project Topic
Pyramid Pyramid

Planning
Emerging
Course outline process
Markets
(videos)

Global
RECAP Activity
Management
 Social Business

Systems Thinking

Contingency View

RECAP : Technology Driven Workplace

CLASS 3 People Driven Workplace

The Humanistic Perspective of Management

Maslow & McGregor

RECAP : Explain the Videos
Watch the video & summarize the key takeaways:
https://youtu.be/JPIgh7feCpM Hawthorne Exper
https://youtu.be/CXAzZRnJo2o Mc Gregor
https://youtu.be/f-qbGAvR4EU Herzberg’s 2 Factor
https://youtu.be/upBHae2J-LI ERG
https://youtu.be/nASV5I_WG3k Maslow
https://youtu.be/VLUy38YTEng McClelland
Topic Today

Globalization PLANNING
Global Management Fundamentals of Planning

The Changing International Landscape

Purpose of Planning
Global Mindset
Step in Planning Process
Entering International Arena

Bottom of the Pyramid Planning Pyramid

Global Management
The whole world today is a Global Village, we are living in a virtually boundary less world

No business today can afford to think & act locally

No manager today can remain isolated from globalization

Saturation of Western markets and the rise of Emerging Markets is changing the
international landscape of business

Today Singapore, Hong Kong & UAE are the hub of global companies
Emerging Markets
An emerging market (or an emerging country or an emerging economy) is a market that has some
characteristics of a developed market but does not fully meet its standards.

• Brazil • BRIC+South
• Russia Africa NEXT Eleven
• India
• China
BRIC • Bangladesh, Egypt, Indonesia, Iran,
BRIC Mexico, Nigeria, Pakistan,
S
Philippines, South Korea, Turkey &
Mexico
•
• Indonesia
Vietnam
• Nigeria
• Turkey

MINT
Changing International Landscape
• China, with the fastest-growing middle class in history, is the largest or
second-largest market for a variety of products and services, including
CHINA mobile phones, automobiles, consumer electronics, luxury goods, and
Internet use
• India, second only to China in population, has taken a different path
toward economic development.
• India is the #1 choice for US companies to outsource service
INDIA • The country has a huge number of highly trained scientists, doctors, and
researchers, and U.S. firms Abbott Laboratories has opened research and
development centers there

• Brazil is another country that is increasingly gaining attention of Global

players.
BRAZIL • The country’s economy, already the seventh-largest in the world, is
projected to move into fourth place by 2050
Global Management

https://youtu.be/iMyd6RIhTT0
Bottom Of Pyramid Concept

https://youtu.be/apgCZqGz_ek
BOP Example
Godrej &Boyce ChotuCool
• Read Case”Innovative Way” P#122 Chapter 4, of Management textbook by Richard L. Daft

Unilever vs P&G
• When P& G entered Indian Market & challenged the monopoly of Unilever with similar
products
• Unilever adopted a unique strategy to penetrate the BOP (750m new customers in rural India)
• Unilever leverage their Supply Chain network (7k stockiest,1 million retailers make them reach
750 million consumers in BOP
• Village Entrepreneurs (Avon Lady)
Developing A Global Mindset

Succeeding on a global level requires more than a desire to go global

and a new set of skills and techniques, it requires that managers and
organizations develop a global mindset

A global mindset can be defined as the ability of managers to appreciate

and influence individuals, groups, organizations, and systems that
represent different social, cultural, political, institutional, intellectual,
and psychological characteristics
Global Mindset Skills
A global mindset requires skills, understanding, and competencies in three dimensions

• Knowing about the global environment and global business

• understanding how cultures differ
Cognitive
Dimension • having the ability to interpret complex global changes

• Emotional and affective aspect

• Diverse ways of thinking and acting, risk taking, and energy and confidence to deal
Psychological
Dimension with the uncertain

• Ability to behave in ways that build trusting relationships with people who are
Social different from oneself
Dimension
How do people expand their global mindset
Managers expand globally in two ways—by thinking and doing

• Learning by thinking requires a genuine curiosity about other people and

cultures
• Interest in and study of world affairs and international business
• Ability to open your mind and appreciate different viewpoints

Learning by doing

• Cultivating relationships with people across cultural and national boundaries

• Social Media & international travel are two quickest way to develop cross
cultural skills and global mindset
Global Manager’s Competencies
• https://youtu.be/e6XDm8eeMt0
• https://youtu.be/Q4yJ_Xb25GU
• https://youtu.be/Od7GJIaVEhc
PLANNING
 Organizational PLANNING
Planning is the process by which managers establish goals and specify how these
goals are to be attained

Planning
Process

Outcome Action
Statement Statements
End Means
Planning is a bridge …

Point A Point B
Levels of Goals & Plan
PLANNING
Mission Statement: What it’s all about?
Is it a succinct sentence that captures your company purpose, a catchy slogan, or
something more?

The best mission statements leave a lasting impression of your brand in the minds of
your consumers, encouraging them to choose you over another vendor

A quality mission statement incorporates your company core values and reflects your
organization’s personality

So, how do you get started with crafting your own?

Mission Statement .. Examples
"Apple has always been different.  A different kind of company with a different view of the world.  It's a
special place where we have the opportunity to create the best products on earth - products that change
lives and help shape the future.  It's a privilege we hold dear.“

Google’s mission is to organize the world’s information and make it universally accessible and
useful.“

At IKEA our vision is to create a better everyday life for the many people. Our business idea supports
this vision by offering a wide range of well-designed, functional home furnishing products at prices so
low that as many people as possible will be able to afford them
 Activity: Learning by doing

• Let’s define the Mission Statement for your business

• Create a Strategic Plan
• Convert the Strategic Plan into Tactical Plan
You are starting • Breakdown the Operational Plan into a Tactical Plan
a new business
Thank You
Happy Learning!