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Idea Idea Name: Contact: Email:

Canvas
1. PROBLEM KEY ASSUMPTIONS 2. SOLUTION KEY ASSUMPTIONS
So, you have an idea, that’s great. What is your idea and how
But what real-world problem does your idea does
solve? it solve the problem?

How big is the potential What are the existing alternatives?


market?

3. FIRST USERS / CUSTOMERS KEY ASSUMPTIONS 4. REVENUE MODEL KEY ASSUMPTIONS


Who experiences the problem most acutely i.e. Sounds great, just one more detail you need to
who will be the first people to use or buy your explain:
solution? How will you actually make money?

How will you reach them? What will you


charge?

The Idea Canvas was created by: Ben Mumby-Croft and Dr Harveen Chugh This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
Download your copy @ www.imperialenterpriselab.com/idea-canvas To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/

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