Professional Documents
Culture Documents
BRAND
Founded: 1994
Parent Company: The Gap Inc.
What it sells: Casual clothes
Stores worldwide: 1,160
Revenue: $16.6 billion (parent company)
The maker of jeans, hoodies, hats, tank tops, capris, and other apparel items was named after a
bar in Paris.
OLD NAVY
Banana Republic
Founded: 1978
Parent Company: The Gap Inc.
What it sells: Casual apparel
Stores worldwide: 600
Revenue: $16.6 billion (parent company)
The store with the safari theme was founded by a reporter and illustrator at the San Francisco
Chronicle. They thought of the apparel theme while traveling in Australia and liked the
utilitarian look of an old British Burma jacket they bought at a surplus store.
BANANA REPUBLIC
Founded: 1969
Parent Company: The Gap Inc.
What it sells: Casual apparel aimed at youth
Stores worldwide: 1,234
Revenue: $16.6 billion (parent company)
Husband and wife Doris and Don Fisher opened the first casual clothing Gap store in 1969 in
San Francisco because Don couldn't find a pair of pants that fit. The name refers to the
generation gap.
GAP
Founded: 1977
Parent Company: American Eagle Outfitters Inc.
What it sells: Denim, casual apparel
Stores worldwide: 1,061
Revenue: $4.03 billion
American Eagle Outfitters was founded in 1977 by brothers Jerry and Mark Silverman and
offers a variety of apparel for men and women.
AMERICAN EAGLE
Founded: 1964
Parent Company: Nike Inc.
What it sells: Athletic apparel, sneakers
Stores worldwide: 951
Revenue: $37.2 billion
Sportswear company Nike was originally called Blue Ribbon Sports and was a distributor for
a Japanese shoemaker. The Beaverton, Oregon-based company with the famous swoosh
symbol later took the name Nike, after the Greek goddess of victory, from a suggestion by an
employee.
NIKE
Founded: 1853
Parent Company: Levi Strauss & Co.
What it sells: Denim
Stores worldwide: 854
Revenue: $5.57 billion
Bavarian immigrant Levi Strauss invented work pants in the 19th century to outfit gold
prospectors in California that would upend fashion.
Founded: 1967
Parent Company: Ralph Lauren Corporation
What it sells: Country-club prep style clothes
Stores worldwide: 510
Revenue: $6.31 billion (parent company)
After a stint in the Army, Bronx-born Ralph Lauren persuaded New York City clothier Beau
Brummel to invest in wider neck ties in the late 1960s. The ties sold well and Lauren's
clothing empire began.
UNDER ARMOUR
Founded: 1985
Parent Company: PVH Corporation
What it sells: American-themed apparel, fragrances, eyewear
Stores worldwide: 1,800+
Revenue: $4.3 billion
Long before Tommy Hilfiger's name became synonymous with red, white, and blue American
style, the Elmira, New York, native started his retail career at age 18 selling jeans in high
school. He opened a store with high school friends that was called the People's Place.
TOMMY HILFIGER
Calvin Klein
Founded: 1968
Parent Company: PVH Corporation
What it sells: Clothes, accessories, home furnishings
Stores worldwide: 4,115 (including distributor stores)
Revenue: $3.7 billion
Calvin Klein was originally recognized for his suits and coats but branched out into sportswear.
Ads for his products pushed boundaries, such as the jeans ad with a 15-year-old Brooke Shields,
who said in a famous television commercial, "Do you know what comes between me and my
Calvins? Nothing."
CALVIN KLEIN