Global Diaper Market with Focus on Baby & Adult Diaper:

Size, Trends & Forecasts (2016-2020)

July 2016
 Global Diaper Market
Scope of the Report

The report titled “Global Diaper Market with Focus on Baby & Adult Diaper: Size, Trends and Forecasts (2016-2020)
provides an in-depth analysis of the global diaper market by value. The report also represents an insight of global
diaper market by products, by region and by sales channel etc.

The report also provides detailed analysis of baby diaper as well as adult diaper market by value, major players of
the market and market share by region.

A detailed analysis of Asia Diaper market has also been provided in the report. The report provides an insight of
Asia baby diaper and adult incontinence market by value, penetration rate and addressable population.

The report also assesses the key opportunities available in the market and outlines the factors that are and will be
driving the growth of the industry. Growth of the overall global diaper market has also been forecasted for the
period 2016-2020 taking into considerations the previous growth patterns, the growth drivers and the current and
future trends.

A brief company profiling of top players of the market namely Unicharm Corporation, Proctor & Gamble (P&G),
Kimberly-Clark and Hengan has been provide in the report on the basis of attributes like business overview,
financial overview and business strategies adopted by these companies in order to increase their share in the
market.
 Global Diaper Market
Company Coverage

Unicharm Corporation
Proctor & Gamble (P&G)
Kimberly-Clark
Hengan International Group Company Limited

Country Coverage

Asia
 Executive Summary
Diaper refers to a piece of soft absorbent cloth/underwear that is generally worn by babies aged between
0-3 years who are not yet toilet trained. Diaper is the underwear that allow the user to urinate or defecate
without the use of toilets. There are great variations in diapering practices which reflect cultural standard &
practices and regional differentiation. Diapering habits are mostly influenced by income level, family
practices and cultural standards. Diaper use is considered as standard in most parts of the world. Materials
used in the production of diapers vary globally with disposable diapers being the most common and popular
diaper. Cloth diapers are also in trend but these are mostly preferred in Asian countries like India and China
due to their low cost as compared to disposable diapers.

There are two categories of diapers available in the market namely baby diaper and adult diaper. Adult
diapers are used by adults who are suffering from the problem of urinary incontinence. This is one of the
embarrassing problem adults are facing these days. A number of adult diapers are available in the market
of various size and capacities. Popular diapers available in the market are: prefolds diaper, all-in-one diaper
and counter diaper etc.

The projections are made that the global diaper market would rise in the forecasted period i.e. 2016 to
2020 tremendously. Global diaper market is expected to increase due to rising disposable income of
population in emerging economies, launch of eco-friendly diapers in the market, rising ageing population
and increasing number of e-commerce stores etc. Yet the market is facing some challenges which
constraint the growth of the market. Some of the challenges are rising health & environment concern,
social and economic constraints of using adult diapers and falling fertility rate in developed countries.
 Global Diaper Market

The global diaper market is estimated to be valued at US$.......in 2015, up by approximately ……as compared to
2014. Growth in the market was mainly driven by increasing per capita income in the developing economies,
rising infant and toddler population and technological advancements etc.

Global Diaper Market by Value; 2010-2015E

Global Diaper Market Share by Sales Channel; 2014
(US$ Billion)
US$ Billion

Hypermarket Large Supermarket

2010 2011 2012 2013 2014 2015E Traditional Small Supermarket
Drug All Other

Global diaper market is expected to reach to US$......billion in 2020 from US$......billion in 2016. Growth in the
market will be driven by rising hygiene and health awareness in developing nations, technological
advancements, introduction of eco-friendly products in the market and increasing healthcare expenditure etc.
 Global Baby Diaper Market

Global Baby Diaper Market Share by Region; 2015 Global Baby Diaper Market Share by Players; 2014

P&G Kimberly-Clark Unicharm

Asia North America Latin America SCA Corporation Kao Hayat
Western Europe Eastern Europe Other Private Label Other

Per Infant Usage of Baby Diapers; 2015

Million

North America Weatern Europe Latin America Eastern Europe Asia

 Global Adult Incontinence Market

Global Adult Incontinence Market Share by Global Adult Incontinence Market Share by
Region; 2015 Players; 2014

SCA Corporation Kimbely-Clark Unicharm

Western Europe Asia North America
Daio P&G Hypermarcas
Latin America Eastern Europe Other
Kao Private Label Other

Per Elderly Usage of Incontinence Products; 2015

No in Units

North America Weatern Europe Latin America Eastern Europe Asia

 Asia Diaper Market

Asia Diaper Market by Value; 2015-2020E Asia Baby Diaper Market by Value; 2015-
(US$ Billion) 2020E (US$ Billion)
US$ Billion

US$ Billion
2015 2016E 2017E 2018E 2019E 2020E 2015 2016E 2017E 2018E 2019E 2020E

Asia Adult Incontinence Market by Value; 2015-

2020E (US$ Billion)
US$ Billion

2015 2016E 2017E 2018E 2019E 2020E