ARISTOTLE’S

COMMUNICATION MODEL
- Emphasized that there are 3
variables in the communication
process:
a. The speaker
b. Speech
c. Audience
 LASWELL’S
COMMUNICATION
MODEL
In 1948, Harold Dwight Laswell described
communication as being focused on;

5 w’s
- Who says
- What
- Which channel
- To whom
- What effect
 SHANNON-WEAVER
COMMUNICATION MODEL
❖ it was introduced in 1949
Claude Elwood
Shannon ❖ it was conceptualized for the functioning
of the radio and television serving a
model for technical communication

Warren Weaver
 BERLO’S
COMMUNICATION
★ David Berlo’s model conceptualized in
1960 MODEL
★ It is the most well known among
communication model

★ Berlo’s model was called SMCR and it

modified to SMCRN
 GENERAL PRINCIPLES OF EFFECTIVE
COMMUNICATION
1. 4.

5.
2.
 PRINCIPLES IN ORAL COMMUNICATION

1. Be clear with your purpose

2. Be complete with your message
3. Be concise
4. Be natural with your delivery
5. Be specific and timely
EFFECTIVE WRITTEN
COMMUNICATION
7C’S
Clear Complete
Concise Courteous
Concrete
Correct
Coherent
 ETHICS OF COMMUNICATION

- Emphasizes that morals influence the

behavior of an individual, group or
organization thereby affecting
communication
 Be guided by the ff: to achieve ethical
communication
1. Establish an effective value system that will pave the
way for the development of your integrity as a
person

2. Provide complete and accurate information

3. Disclose vital information adequately and

appropriately