Johnon’s baby

johnon’s baby
For the first time in more than 45 years, Johnson’s
Baby, a brand of the multinational Johnson & Johnson,
makes a complete renovation of its products, both in its
formula and in its image. The goal: to meet the needs
of all parents. It also features the Purity that inspires
campaign.
 Shape
× This redesign includes the lines of hair care
(shampoos and conditioners) and body care
(liquid baths and creams). The bottles were
redesigned in the shape of the brand's iconic
drop (No More Tears) and ergonomic packaging.

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Features of the Product
JOHNSON'S baby Extended
Fragrance shampoo enriched with
vitamin E, leaves your baby's hair soft
and easy to comb. It also has FIX ™
Essence that leaves a delicious
fragrance on your baby's hair for
longer. It does not burn the eyes and
is gentle on your skin.
JOHNSON'S fragrances and bubbles help stimulate your baby's senses and mind, promoting
healthy development.
Leaves your hair soft, non-greasy and
perfumed for longer.
Clean your baby's hair gently,
effectively and safely.
It does not burn the eyes and is
gentle on your baby's skin.
Provides a gentle, effective and safe
cleaning for your baby. The FIX
essence, together with fruit aromas
and vitamin E, allow your baby's hair
to remain perfumed for longe
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JOHNSON'S main fragrances
The aroma of JOHNSON’S® Shampoo
contains floral and fruity notes,
Contains pleasant floral notes of
jasmine, rose and violet, which are
mixed with fruity notes of red berries,
grapefruit and pineapple

A delicate balance between soft notes

of talc, flowers and the subtlety of
green, vibrant and citrus freshness.
The heart of this fragrance is built
around a trio of roses, jasmine and iris.
Floral notes also complement the
oriental fragrance of talc and classic
musk.
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The effervescent fragrance of
JOHNSON’S® Head-to-Toe Liquid Bath is
highlighted by vibrant citrus notes,
combined with mouth-watering fruit, for an
energizing effect

A delicious mix that comes from orchard

fruits such as peach and apple, guarantees
the aroma of JOHNSON’S® Liquid
Newborn Cream with a radiant and fruity
touch

A delicious mix that comes from orchard

fruits such as peaches and apples,
guarantees the JOHNSON’S® Newborn
Liquid Bath aroma with a radiant and fruity
touch

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 Formula
Likewise, Johnson's baby reduced
the number of ingredients by
50%, 90% of them being of
natural origin such as sunflower
oil, coconut, cottonseed among
others, achieving the purest and
softest formulas, free of dyes,
parabens , sulfates and
phthalates
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Studies
Before making these changes, the brand, he said, conducted
studies of more than 26,000 parents in the United States,
United Kingdom, India, Brazil, Saudi Arabia, the Philippines and
China, in order to capitalize on all their needs. After this study,
the brand developed products without colorants, therefore,
now the coilor that differentiates each variety is in the
packaging; It also created sulfate-free products that create
foam thanks to their proprietary formula. Thus, the brand
hopes to serve its purpose of "purity", based on the needs of
parents.
Inspiring purity

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Thanks