II.

Sensory Limitation

The number and types of signs we can detect from the real
world, however, are limited by our sensory abilities. In short,
the human sensory receptors are restricted. For example, our
eyes can detect only a small part of the total spectrum of
wavelengths; and the ability to detect within these
wavelengths varies from person toperson.
We can see only a fraction of the distance a hawk can see.
Our ears can pick up only a narrow band of the vast range of
air vibrations, and people's ability to pick up sounds within
these ranges varies. As we all know, dogs and birds can hear
much that we cannot. Likewise, we can smell only the
stronger odors around us, while dogs and most other animals
do a much better job of smelling and so. Clearly, our senses
are limited and can detect only a small portion of the reality
surrounding us
 III. Selective Perception
◎ Although incapable of
detecting all that exists in the
real world, our sensory
receptors can select some
signs and ignore others. Place
yourself, for example, in a
roomful of talking people, and
notice how it is possible to
tune in on one conversation
and ignore others. Or notice
how you are able to focus
your vision on one minute
object and then expand your
view to a much broader
picture. All of us have this
ability to varying extents, and
we can make use of it with all
of our senses.
IV. Varying Alertness
and Perception
◎ Our detection or non-
detection of signs also
depends on our receptiveness
to signs. There are times
when we are keenly alert to
our communication
environment and times when
we are less alert. Certainly
you have experienced
occasions when you were
sleepy, in a daze, or just
daydreaming. During such
times, you missed many of
the signs in your
communication environment.
When you are asleep, you
detect almost none.
 5
A Well Designed
Communication
Process
 Communication is a two-way process in which
there is an exchange and progression of ideas
towards a mutually accepted direction or goal. For
this process to materialize, it is essential that the
basic elements of communication be identified.
These elements are:

Sender/ Encoder/ Speaker

Message

Medi um

Recei ver/ Decoder/ Li st ener

Feedback
 Sender/Encoder/Speaker
The person who initiates the communication process is
normally referred to as the sender. From his personal
data bank he selects ideas, Encoding of encodes them
and finally transmits them to the receiver in the form of
a message.
His choice of images and words, and the combination of
the two is what goads the receiver to listen carefully. In
this process a number of factors come into play, primary
among them being an understanding of the recipient and
his needs. If the message can be formulated in
accordance with the expectations of the receiver, the
level of acceptance is going to be higher.