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  • Circle of Opportunity

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    Hassan Ali
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    This document describes a technique called "Circle of Opportunity" for generating new ideas. It involves drawing a circle and selecting random attributes within it to freely associate with the challenge. Considering the attributes separately and together through free association can lead to new links and ways of perceiving the challenge, increasing the chances of coming up with novel ideas to address it. The method consists of 7 steps, culminating in searching for connections between the initial challenge and the attributes/associations generated.

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    This document describes a technique called "Circle of Opportunity" for generating new ideas. It involves drawing a circle and selecting random attributes within it to freely associate with the challenge. Considering the attributes separately and together through free association can lead to new links and ways of perceiving the challenge, increasing the chances of coming up with novel ideas to address it. The method consists of 7 steps, culminating in searching for connections between the initial challenge and the attributes/associations generated.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    17 views8 pages

    Circle of Opportunity

    Uploaded by

    Hassan Ali
    This document describes a technique called "Circle of Opportunity" for generating new ideas. It involves drawing a circle and selecting random attributes within it to freely associate with the challenge. Considering the attributes separately and together through free association can lead to new links and ways of perceiving the challenge, increasing the chances of coming up with novel ideas to address it. The method consists of 7 steps, culminating in searching for connections between the initial challenge and the attributes/associations generated.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Circle of Opportunity

    Concentration
    Working Principle
    • Concentration allows brain to process circles into a variety of new and
    different shapes. It assigns them new meanings.

    • Concentrated study of one or two randomly selected attributes will


    allow new relationships and meaning, which leads to new ideas.
    7 Steps of Circle of Opportunity
    1. State the challenge.
    2. Draw a circle and number it like a clock
    3. Select 12 attributes of challenge
    4. Select two random attributes
    5. Consider each attribute separately and
    collectively (Free Associate).
    6. Search for the link between your challenge and association.
    Free Associating
    New Airline Advertisement
    • Green
    • Mobile
    • Travelers with green eyes
    get 50% off their fare on
    flights to Caribbean.
    Summary
    • Circle leads to explore associations and links.
    • It increases the probability of perceiving the challenge in a new way.
    • You can make new ideas from within the circle.

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