PANDA’S

CHOICE
BUSINESS NAME
Business
description
Panda’s Choice, a multi-beneficial
business that will soon be
exposed in the furniture and
equipment made from bamboo
--and answer this kind of
consumer’s demand.
 Classy, fashionability,
personalized, convenience,
afordable & technological
adaptability
response to businesses and
Panda’s homeowners’ need of a product
that will make their offices and
choice
Business
houses’ environment fresh and
pleasant
description form a profitable working
environment for their employees
and a pleasant atmosphere for
their customers
Business description
pricing
The products this company offers will be priced affordable for the customers since it is just a
newly born business. They may also experience the product’s quality and superiority. We
priced it by basing it to the total production cost and by just adding a small markup to the
price to make it affordable for the target market.

Advertising &
promotion
This combination includes expensive and inexpensive advertising techniques. In expensive
advertising, we think of commercializing the product through the use TV advertisement
and the mini-caravan tour program. Inexpensive advertising in the other hand includes
advertising the product using social media sites such as Facebook, Twitter and Instagram.
Office, store
and factory
floor plan
INTERIOR AND
EXTERIOR
PERSPECTIVE
 Strength
s
• The product has its ability to attract target
consumers through its exteriors’
classy and fashionable designs.

Swot • The product is design flexible; the

customers can personalize the designs
they would like to attain with our

analysis product by the help of our Designs

Department in our product-support
service.
• Price is made affordable for the target
market to make it price attractive to
them.
• Discounts are offered to loyal customers
and early purchasers.
 Strength
s
• Store locations are at populous places.
• The product units are distributed in

Swot
various profitable and easily
accessible channels.
• Store’s environment is convenient and
attractive.
analysis • Social media sites were maximized to
advertise our product. Such
maximization of Social Media
includes having accounts in
Facebook, Twitter and Instagram to be
used in posting promotions.
 WEAKN
ESSES

• Since our product is just newly born,

Swot majority of our target market may not

be knowledgeable about our product.
• Profit may be less because the price has a

analysis low mark-up.

• Store facility is not that big to
accommodate huge number of
customers.
• Advertising and promotional expenses
are major problems in getting profits.
• Promotions may not be effective to our
target market.
 OPPORTUNI
TIES
• Partnership with big and prestigious
hotels and restaurants in Philippines.
• Product exportation may occur when

Swot customers abroad are attracted to

order our products because of our
product’s unique multi-beneficial

analysis characteristics.
• Production expense may be lessening
because of the company’s discount
agreement with suppliers.
• E-commerce channels that our product
joins in may increase the popularity of
our product
 OPPORTUNI
TIES
• Resellers may have regular transactions
to our company.
• Popularity of the product may occur due

Swot
to Social Media Advertising.
• Positive word-of-mouth influence of
customers to other consumers may
occur.
analysis
 THREA
TS
• Competitive prices of competitors may
affect our sales negatively.
• Customers may be critical in purchasing

Swot
our product because of the price
increase that is forced by the
government’s imposition of higher

analysis
and numerous taxes in the product’s
production process.
• Illegitimate distributors may form a bad
reputation towards our product.
• Calamities or pandemic may become a
factor in having difficulties in
distributing the product units in
different channels.
 THREA
TS
• Promotional successes of our product
competitors.
• Wide vast of firms may copy the unique
features and innovations that our
Swot product has the moment we expose it
in TV and Social Media
advertisements.

analysis
ThanksDo you have any questions?
pandaschoice@gmail.com
0932-1947-758
pandaschoice.com

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